Business Marketing How to Ask for Referrals – Part II Intro by Skip Cohen In Part I of this special post, Bryan Caporicci gave you suggestions for laying down a solid foundation for referrals. Now it’s time to take some action. He’s sharing ten ideas here to help you build a more regular flow of referrals. Referrals don’t happen by accident – they’re the result […] Written by Bryan Caporicci June 7, 2017June 7, 2017
Business Marketing Creating a System for Referrals – Part I Intro by Skip Cohen Photography is a word-of-mouth business, yet so many of you act like a referral is something that happens by accident. With every client you should have the same fundamental goal, to exceed expectations. Customers who have great experiences share their enthusiasm. “Loyal customers, they don’t just come back, they don’t simply […] Written by Bryan Caporicci June 5, 2017June 5, 2017
Business Getting Your Business Started Intro by Skip Cohen Years ago at a workshop in Ohio, I heard Jerry Ghionis talk about running a business as an artist. I’m paraphrasing a little, but you’ll get the point. “The way we get started is all backward. We get our gear and start shooting, building our skill set and at the same […] Written by Lori Nordstrom May 31, 2017May 31, 2017
Lifestyle Managing Stress in Relationships Intro by Skip Cohen Over the years Tamara Lackey has shared so much insight into the more personal side of life and business. For example, my office is in my home, and my wife and I are around each other all day. Like any couple, we don’t always do the greatest job when it comes […] Written by Tamara Lackey May 24, 2017May 24, 2017
Business Inspiration Fine Tuning Your Writing Skills Most photographers see themselves as artists. We also know a picture is worth a thousand words. Unfortunately, so many artists, when they have to use those words without supportive images are lost. They’re not very good at written communications, and it seems to be an issue with young and old photographers alike. It’s one thing […] Written by Skip Cohen May 22, 2017May 22, 2017
Inspiration Lifestyle You’ve Got to Get Started Intro by Skip Cohen Wandering through the archives of Successful-Photographer this post hit home. It’s so relevant to what separates great artists from those still struggling. There are two key topics that hit me the hardest. First, so many struggling artists simply never get started. They have great ideas, but success isn’t built on intentions […] Written by Bob Coates May 17, 2017May 17, 2017
Business Marketing Turning Great Service into a Lasting Memory Intro by Skip Cohen Finding this post in Sarah Petty’s archives got me thinking about so many of my own experiences and special memories. We just had good friends, Bobbi Lane and Lee Varis visiting recently and there’s now a framed print of the four of us on the wall in a very special “friends” […] Written by Sarah Petty May 15, 2017May 15, 2017
Business Inspiration Marketing Never Stop Believing in Yourself A few times over the years I’ve shared this quote by Ross Perot: “Most people give up just when they’re about to achieve success. They quit on the one-yard line. They give up at the last minute of the game, one foot from a winning touchdown.” So many times over my career in this industry, […] Written by Skip Cohen May 10, 2017May 10, 2017
Business Marketing Techniques Seniors Intro by Skip Cohen The senior specialty for professional photographers has been one of the fastest growing segments for a number of years. Gone are the days of all the girls wearing a black shroud for their headshot and every guy in a dark blazer and tie. Senior photography today is about capturing the personality […] Written by Michele Celentano May 8, 2017May 8, 2017
Lifestyle 4 Powerful Ways To Boost Your Energy Every Day Intro by Skip Cohen If you’ve followed Tamara Lackey, even for just a few weeks you know she’s one of the few artists and educators who often talk about priorities – not just about finding that comfortable level between business and family, but taking care of yourself. I love her approach to this post because […] Written by Tamara Lackey May 3, 2017May 3, 2017
