Business Turning an Initial Phone Call into a Guaranteed Sale by Kay Eskridge CPP, M. Photog.,Cr A potential client is on the line . . . what’s your next move? First of all, congratulations are in order as some form of your marketing (word of mouth, print advertising, partnership marketing, social networking site, etc.) has done its job and a prospect has found you. They […] Written by Kay Eskridge October 23, 2012October 23, 2012
Marketing Maximizing Your Promotional Copy by Mark Weber, M.Photog.Cr, Cr., MEI, CPP When it comes to writing copy, most people freeze up because they are not born copywriters. As photographers, our words come through a visual media instead. So where do you start? Let’s take a look at the key elements for successful back copy and break them down. Attention-getting […] Written by Mark Weber October 16, 2012October 16, 2012
Business Technology Is it a Bird? Is it a Plane? No!! It’s Digital Art! by Melissa Gallo If you are reading this article you are most likely on the cutting edge of artistic expression. The digital art world is a whole new arena in which to enact our artistic dreams. We can now twist, turn, crop, distort, colorize, fade and stretch our photos and artwork in ways unheard of […] Written by Melissa Gallo October 10, 2012October 10, 2012
