Business Right Brain vs. Left Brain There’s been some discussion recently about the validity of right brain vs left brain, but myth or not I’m still a believer. Regardless of some of the scientific data out there, I think we can all agree there are two primary disciplines in our industry – the artists and the implementers. You know from your […] Written by Skip Cohen March 29, 2017March 29, 2017
Business Charities Marketing Making the Most of Volunteering as a Photographer Intro by Skip Cohen One of the best ways to separate yourself from the competition is to be involved in the community. In fact, years ago I heard Jay Conrad Levinson (the father of Guerilla Marketing) speak and he talked about giving back to the community as one of the top items on every company’s […] Written by Bob Coates March 27, 2017March 27, 2017
Business How to Not Compete on Price – Part II Intro by Skip Cohen It’s the second part of Bryan Caporicci’s two-part post on pricing, but this one takes the opposite approach with six steps to make sure you’re NOT competing on the pricing of your products and services. No matter how you strategize about the challenge of pricing, it’s an education process with the […] Written by Bryan Caporicci March 22, 2017March 22, 2017
Business Competing on Price – Part I Intro by Skip Cohen There’s no faster way to destroy your business and your dreams than putting the wrong pricing on your services. There’s also no way to make yourself more miserable than to get into the battle of competing on price with your competitors. This guest post from Bryan Caporicci, founder of Sprout Studio […] Written by Bryan Caporicci March 20, 2017March 20, 2017
Business Marketing Mother’s Day and Spring Seasonality Intro by Skip Cohen I found this post in Tamara Lackey’s archives, but since Mother’s Day is only a month or so away, it’s so appropriate to share with you now. While it was written several years ago, it’s the perfect reminder of an upcoming opportunity you have as a portrait artist. So many photographers […] Written by Tamara Lackey March 15, 2017March 15, 2017
Business Marketing The Art of Getting Organized Intro by Skip Cohen In a world gone mad with all kinds of ways to track staying organized on your calendar through your iPhone and computer, I’ve found nothing works for me if I don’t write it down manually. In fact, right over my desk is a giant whiteboard with notes about everything I’m working […] Written by Justin & Mary Marantz March 13, 2017March 13, 2017
