Charities Inspiration Photography Education Special Kids Photography Grows into Hearts and Lens and Includes a Greater Inclusive Reach Tosha Gaines said, “The world is a diverse place; however, most photographers’ portfolios do not reflect that.” Tosha’s program at Imaging USA 2023 stressed stepping out of our comfort zone to bring understanding, empathy, and appreciation for diversity into our photographic scope of service. She further said, “While most photographers are competent when it comes […] Written by Karen Dorame February 16, 2023February 15, 2023
Charities Marketing Charitable Marketing with Pets Intro by Skip Cohen The top three reasons people hire a photographer in the portrait/social categories are brides, babies, and pets. That’s based on a very old Kodak survey, and up until the pandemic, I don’t believe it’s changed for all these years. However, life is different now, and I believe weddings are going to […] Written by Nicole Begley May 28, 2020May 28, 2020
Charities Marketing Finding Non-profits that Fit With Your Style of Community Involvement Along with the sales seasonality of the fourth quarter comes a long list of opportunities for you to get involved in your community. In fact, it’s one of the very best ways to build your reputation and brand. Years ago I heard Jay Conrad Levinson, the father of guerrilla marketing, speak at what used to be […] Written by Skip Cohen October 22, 2018October 22, 2018
Business Charities Marketing Giving Back Helps Get New Clients Giving Back Helps Get New Clients Sometime in the late 80’s, I attended PPA’s annual marketing conference and Jay Conrad Levinson was a guest speaker. He’s the father of guerrilla marketing and is the one who actually coined the term. He passed away in 2013, but there’s no expiration date on anything he shared over […] Written by Sarah Petty August 8, 2018August 8, 2018
Business Charities Making a Charitable Donation of Your Services? What Part is Tax Deductible? Intro by Skip Cohen There’s so much great content on the Internet, often hiding in the archives of some of the most respected artists in the industry. I found this in Nicole Begley’s archives for her “Hair of the Dog” blog. The timing is perfect. We’re right in the heat of tax season and […] Written by Nicole Begley March 7, 2018March 7, 2018
Business Charities Marketing Making the Most of Volunteering as a Photographer Intro by Skip Cohen One of the best ways to separate yourself from the competition is to be involved in the community. In fact, years ago I heard Jay Conrad Levinson (the father of Guerilla Marketing) speak and he talked about giving back to the community as one of the top items on every company’s […] Written by Bob Coates March 27, 2017March 27, 2017
Business Charities Marketing How to Plan Your Mini-Session and Events Calendar I love to plan Mini-Sessions and Events in my business. Events are high-energy, lots of fun and bring in quick revenue. Over the years, I have found that the better I plan for my events, the more profitable they are! By careful planning and putting a system in place, my events are very successful. Here […] Written by Lori Nordstrom July 28, 2016July 28, 2016
Business Charities Marketing Paws for the Cause – Charitable Marketing For Your Photography Studio Charitable marketing can be a great way to promote your photography business in your local community and add revenue to your bottom line. We have many charitable marketing partnerships at our photography studios, but one of our VERY favorites and most profitable is our pet promotion. Several years ago we decided to partner with our […] Written by Mary Fisk-Taylor August 25, 2015August 25, 2015
Charities News/Notes Congratulations to PPA Charities Congratulations to PPA Charities for its outstanding accomplishments in 2013! At the recent PPA Charities Celebration Gala at Imaging USA in Phoenix, the PPACH Trustees presented a first-time donation of $20,000 to Dando Amor, a non-profit organization providing aid to orphans, working in Ecuador and Africa. In 2013, Dando Amor, led by PPA members Travis and […] Written by Marathon Press February 2, 2014February 2, 2014
Business Charities Paws for the Cause by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API As many of you may know and understand charitable marketing can be a great way to promote your business in your local communities and add revenue to your bottom line. We have many charitable marketing partnerships at our studios but one of our VERY favorites and […] Written by Mary Fisk-Taylor July 24, 2012July 24, 2012
