Business Marketing Are You Staying Relevant? Intro by Skip Cohen Every small business is fighting to be relevant these days. And, just when it seems like you’ve figured out the right mix of marketing ingredients trends change and you feel like you’re back to ground zero! If you’re following Bev Walden and Walden Coaching, then you’ve already seen the post I […] Written by Beverly Walden November 13, 2019November 13, 2019
Business Photography Pricing on Your Website? Intro by Skip Cohen Sarah Petty just recently shared this post as a video on the Joy of Marketing blog. With so much of her outstanding advice, the transcript is always below the short film. In this recent post, she hits on one of the most talked-about topics in any business/marketing workshop involving photographers – […] Written by Sarah Petty November 4, 2019November 4, 2019
Business Marketing Are You In a Booking Rut? Intro by Skip Cohen There’s so much great content on the Internet, but sometimes you have to do a little mining! Justin and Mary Marantz never slow down, trying to help photographers build a stronger business. They shared this post four years ago, and it’s just as valid today. The seasonality of the fourth quarter […] Written by Justin & Mary Marantz October 21, 2019October 21, 2019
Business High School Seniors – Is it Time to Change Your Pricing? Intro by Skip Cohen Pricing is probably one of the most sensitive topics in professional photography, but there are a few common denominators, so many of you share. Most of you think the bottom will drop out of your business if you raise prices, and many of you are scared to death to make any […] Written by Sarah Petty October 14, 2019October 14, 2019
Business Inspiration Inspiration and a Fresh Vision Intro by Skip Cohen In the last month, there’s been a lot published about the Bubble Trailer Light Tour. One of my favorite couples in photography, Suzette Allen, and Jon Yoshinaga are on the road for a 13,000-mile workshop-journey of the U.S. Along the way, they’ve been sharing inspiration, beautiful images, and stories capturing their […] Written by Suzette Allen October 9, 2019October 9, 2019
Business Five Ideas to Get More Control Over Time Intro by Skip Cohen Scrolling through the archives of Justin and Mary Marantz’s blog, there’s so much great content. A lot of what they share relates to developing great technique as a photographer and raising the bar on your skillset, but this post hit me harder than most. Time is one element that we so […] Written by Justin & Mary Marantz October 8, 2019October 8, 2019
Business Marketing Six Common Denominators Professional Photographers Hate Intro by Skip Cohen Just recently, Chamira Young shared today’s post on her ProPhotographerJourney blog, and I loved it. Why? Well, it couldn’t be more accurate, but even better, it got me thinking about various aspects of my own business. Unlike most of you, I’m not a professional photographer. I know more than I let […] Written by Chamira Young October 2, 2019October 2, 2019
Business Marketing Keeping in Touch With Your Clients “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Recently, while reading a blog post by my good friend, Chamira Young, she talked about the difficulty photographers have keeping in touch with clients after the job is […] Written by Skip Cohen September 30, 2019September 30, 2019
Business Marketing Attracting the Senior Market Intro by Skip Cohen A day rarely goes by that I don’t stop by Sarah Petty’s blog, “Joy of Marketing.” I love the simplicity of her approach to business. It’s based on a foundation of understanding consumer behavior, listening to her target audience, and having outstanding communication skills. Excellent communication skills involve listening/observing just as […] Written by Sarah Petty September 25, 2019September 25, 2019
Techniques Practicing Wildlife Photography in a Captive Environment – Part Two Intro by Skip Cohen In competitive sports there’s a proven theory: usually referred to in tennis: If you play with somebody better than you, your game will improve. It’s no different in photography. I’m a better photographer today because I’ve hung out for so many years with Bob Coates. He’s rarely without a camera and […] Written by Bob Coates September 23, 2019September 23, 2019
