Business Marketing Treat Your Current Customers Better Than Your New Customers Intro by Skip Cohen I love this post from Shep Hyken’s archives because it hits so close to home with so many photographers. Everybody is always talking about finding new customers, but they regularly forget about their old ones! Each of you has a database of past clients, and coming out of the pandemic especially, […] Written by Shep Hyken May 27, 2021May 27, 2021
Business The Benefit of Sailing in Rough Seas I recently shared a post on my blog based on an old African proverb: “Smooth seas don’t make skilled sailors.” When business is good, we rarely react to the need to examine workflow, pricing, customer response time, etc. We assume all is well and never look at how we’re running our business. But when business is […] Written by Skip Cohen May 24, 2021May 24, 2021
Business Marketing Using Suggestions to Build Sales Intro by Skip Cohen Bev and Tim Walden have spent years building their strategy for successful sales. While it starts with an incredible product because of their skillsets, it closes with understanding client behavior and creating a foundation of trust. Bev’s put together an e-book of Selling with Suggestions. While the book usually sells for […] Written by Beverly Walden May 17, 2021May 17, 2021
Business Wedding Photographers: A Guide for Dealing with the Challenges of Coronavirus: Part Three Intro by Skip Cohen I shared Bryan Caporicci’s post in three parts because there’s so much to think about, and each section has covered a different aspect of dealing with cancellations. But at the very end, Bryan wrote about the importance of connecting with your clients. He wrote: No matter how you reach out to […] Written by Bryan Caporicci May 13, 2021May 13, 2021
Business Wedding Photographers: A Guide for Dealing with the Challenges of Coronavirus: Part Two Intro by Skip Cohen What I appreciate most about my good buddy Bryan Caporicci, is the way he always shares the most useful information to help photographers manage their business. How often have we known exactly what we need to do to resolve a problem but can’t find the words? And this past year has […] Written by Bryan Caporicci May 10, 2021May 10, 2021
Business Wedding Photographers: A Guide for Dealing with the Challenges of Coronavirus: Part One Intro by Skip Cohen There’s so much helpful information on the Internet, but you have to know where to look. Bryan Caporicci is a professional photographer, focusing mostly on weddings, but he’s also the founder of Sprout Studio. He understands the challenges professional photographers deal with because he’s dealing with the same ones. In this […] Written by Bryan Caporicci May 6, 2021May 6, 2021
Business Inspiration The Class of 2021 I hate sounding like an infomercial on Marathon’s blog, but this year’s graduating class needs your services more than ever! I’m not sure the opportunities for senior photographers have ever been greater than right now. If you think about last year’s class, while they all missed out on formal graduation, we’d only been in the […] Written by Skip Cohen May 3, 2021May 3, 2021
