Marketing Your Blog – Building Blocks for the New Year – Part Two Okay, so we hit on understanding your target readership in my last post. Let’s move on to how you’re going to get it done! If you’re not posting at least twice a week, same days, same time, then give it up! Your goal is to make yourself habit-forming, and nothing can do that better than […] Written by Skip Cohen February 19, 2020February 19, 2020
Marketing Your Blog – Another Building Block for the New Year – Part One It’s February, and for most of you, it’s still the “slow season.” I hate that expression because too many of you think the slow season means it’s time for you to kick back. You’ve accepted that revenue is going to be on the light side, and maybe even adjusted to the lower income for the […] Written by Skip Cohen February 17, 2020February 17, 2020
Business Being in Business and Allowing Yourself to Be Vulnerable Intro by Skip Cohen Looking through Chamira Young’s blog archives, I ran across this post about vulnerability. Being vulnerable is one of those overly used expressions most often reserved for discussions on relationships. At first, I was a little put off by its use in a post about business, but the more I read and […] Written by Chamira Young February 12, 2020February 12, 2020
Business Marketing Zappos – Fun to say, more fun to buy! Intro by Skip Cohen Digging way back into Sarah Petty’s archives, I found this post about Zappos. The post was put up in their early days and it’s probably about the same time I started buying from them myself. But there are other points about the Zappos model that every business should include in their […] Written by Sarah Petty February 10, 2020February 10, 2020
Business Lifestyle Are You Headed Towards Burnout? I rarely share a post recently shared on my own blog, but the topic of burnout, especially with artists, is so relevant and too prevalent. When you’re about to hit the wall, you can feel the loss of creativity and passion. You feel the apathy setting in, but you’ve convinced yourself that it’ll just pass. […] Written by Skip Cohen February 5, 2020February 5, 2020
Business Consistency Builds Trust and Builds Your Business Intro by Skip Cohen Bev Walden regularly shares outstanding content in her Tuesday Tidbits email and again with her husband Tim, at Walden Coaching. If you’re looking for help to build a stronger presence as an imaging artist and business owner, it doesn’t get any better than time with these two! This recent article from […] Written by Beverly Walden February 3, 2020February 3, 2020
Inspiration Techniques Getting Subjects Comfortable in Front of Your Camera Intro by Skip Cohen Over the years, I’ve looked at thousands of portraits and co-authored six books with four of the finest photographers in the industry. With every great portrait from each artist, there’s been a prominent ingredient of trust with the subject. The legendary Don Blair spent time talking with his client. His smile […] Written by Chamira Young January 29, 2020January 29, 2020
Business Old School Service – How are your phone skills? In a business where communication is so important, we’re often judged on first impressions. That becomes especially relevant to using the phone. I’m amazed at how many of you have HORRIBLE phone skills. Yes, we live in a world driven by texting, emails, and social media, but that doesn’t mean you shouldn’t be able to […] Written by Skip Cohen January 27, 2020January 27, 2020
Business Marketing Great Tips for Studios on the Move Intro by Skip Cohen I love this post from Sarah Petty’s archives at the Joy of Marketing blog. Sarah shares six great tips to make sure your clients know your studio is moving. But as I read it, I realized a lot of what she’s sharing is simply great marketing for any business. According to […] Written by Sarah Petty January 13, 2020January 13, 2020
Business Marketing Building Blocks for the New Year! It’s what most of you call the “slow season,” but that doesn’t mean it should be slow for you! Yes, it’s a time when business in most parts of the country is down, and revenue is low, but it’s also the perfect time to do a little house-cleaning. As you’re taking a little time to […] Written by Skip Cohen January 7, 2020January 7, 2020
