Business Marketing A List of Portrait Clients Who Want to Hire you in the Fourth Quarter! Intro by Skip Cohen Sarah Petty totally knocks another one out of the park with a list of 37 people who, if you put on your marketing hat, are ready to hire you right now. She’s done everything but make the call for you! She’s also hitting on a personal pet peeve of mine. There’s […] Written by Sarah Petty July 30, 2018July 30, 2018
Business Lifestyle Holding Focus The older I get, the more I see a straight path where I want to go. If you’re going to hunt elephants, don’t get off the trail for a rabbit. T. Boone Pickens Welcome to one of my most favorite quotes and it’s incredibly accurate. Think about it for just a second…haven’t you found the longer […] Written by Skip Cohen July 25, 2018July 25, 2018
Business When Everyone Wants Digital Files What Are You Selling? Intro by Skip Cohen In the last few months, Sarah Petty on her Joy of Marketing blog started sharing short videos about marketing and business. At some point, each video becomes a transcript and shared as a blog post. This gem I found in her archives is the perfect post for this time of year. […] Written by Sarah Petty July 23, 2018July 23, 2018
Business Inspiration Marketing Let’s go fishin’ Intro by Skip Cohen Years ago back in my Polaroid days, we had a guest speaker at a marketing meeting, Ed Foreman, a motivational speaker out of Texas. That was over forty years ago and I still remember his advice when it came to sales: “If I can see the world through my client’s eyes, […] Written by Beverly Walden July 18, 2018July 18, 2018
Techniques Summer Heat and the Challenge of Outdoor Portrait Sessions Intro by Skip Cohen Once again Sarah Petty knocks it out of the park! So many of you have sessions and events scheduled outdoors, and while it’s wonderful to be outside, today in Florida for example, it’s 94 degrees. It’s hard to imagine how hot it would feel capturing a great family portrait today down […] Written by Sarah Petty July 11, 2018July 11, 2018
Techniques Working With Small Children Intro by Skip Cohen Watching photographers who specialize in working with small children always amaze me, because I just don’t have the temperament for the patience required during the process. Beverly and Tim Walden have captured some of photography’s most beautiful portraits of children. In fact, it’s how Beverly and I first met twenty+ years […] Written by Beverly Walden July 9, 2018July 9, 2018
Business Lifestyle Just Say NO! I’m betting there are a lot of you who aren’t old enough to remember Nancy Regan’s “Just Say No” campaign, but running across some old articles the other day I started thinking about the simplicity of that statement, and it seems like a fun way to go with a blog post. Here are some of […] Written by Skip Cohen July 2, 2018July 2, 2018
Business Doing In-Person Sales Without a Studio Intro by Skip Cohen If you’re not following Sarah Petty’s blog, Joy of Marketing, you’re missing a fantastic opportunity. In addition to great topics and relevant advice, she’s been doing video-posts, further expanding her reputation for an incredible focus on education. I grabbed this post from Sarah’s archives because it’s so relevant. It’s estimated that […] Written by Sarah Petty June 27, 2018June 27, 2018
Inspiration Marketing Beautiful Design Lives Here Intro by Skip Cohen Here’s the fun in today’s guest post from Beverly Walden’s archives, it’s about the importance of design, and she even shares a few tips to help you raise the bar on the way your material looks. The fun for me comes into play because so many of you don’t have Beverly’s […] Written by Beverly Walden June 25, 2018June 25, 2018
Business Marketing Your Welcome Packet – Part II Intro by Skip Cohen When Nicole Begley shared her original post about a welcome packet, there were some excellent questions from her readers. So, she wrote a second post answering those questions people needed help with the most. Now, think about your blog. Your target audience, unlike Nicole’s, is your customer base, and for most […] Written by Nicole Begley June 13, 2018June 13, 2018
