News/Notes PhotoPro Network Honors Sherri Peterson Sherri Peterson, Marathon’s Director of Customer Service, thought she was on a routine assignment to oversee a Marathon booth during the tradeshow at the recent PhotoPro Expo in Kentucky. It wasn’t until she heard PPN PresidentDavid Ziser call her name to come to the podium to receive a “Special Presidential Award” that she realized that this […] Written by Marathon Press February 14, 2012February 14, 2012
Business Building a Strong Business: Part One By Judy Grann, M.Photog. CBM, ABI, VP SuccessWare Inc. Every business needs a plan to run successfully. The information provided in this series will help you understand business success fundamentals. Preparing an Initial Business Plan: Gain insight about your personal needs: Determine how much money you need to support yourself and/or family. Calculate how much […] Written by Judy Grann February 6, 2012February 6, 2012
Charities Put the Power of Charity to Work for Your Photography Business What do most of the top-earning studios in the country have in common? They know that charitable marketing is one of the best ways for all photographers — from rookies to veterans — to connect with the kind of consumers who are willing to spend disposable income on photography. That’s the message that studio owners Sarah […] Written by Marathon Press January 25, 2012January 25, 2012
News/Notes See Sarah Petty at IUSA at Marathon Booth #1331 When you stop by the Marathon booth at #1331, you can meet super-marketing guru Sarah Petty who will share with you how she built her studio into one of the most profitable in the country by using cool promotional pieces that positioned her as a leader, attracted the right buyers and helped her keep the […] Written by Marathon Press January 11, 2012January 11, 2012
News/Notes Are You Going to IUSA? If you’re heading to New Orleans for Imaging USA (January 15-17), stop by the Marathon booth #1331 and take a look at some fantastic new marketing products that will make your 2012 marketing SO much easier: Senior Program – Targeting members of the class of 2013, you’ve never seen a senior campaign as exciting as […] Written by Marathon Press January 11, 2012January 11, 2012