Business Technology I Believe… Intro by Skip Cohen Four years ago Michele Celentano published “I Believe.” Not only did she share it with an industry plagued by consumers who don’t understand the importance of printed photographs, but she gave everybody the authority to plagiarize what she wrote. So, here it is, a great piece to copy and share with […] Written by Michele Celentano April 10, 2017April 10, 2017
Business Marketing Know Your Clients Intro by Skip Cohen Lori Nordstrom has written a lot about understanding the needs of your clients by identifying your own experiences with various vendors. It’s ironic that so often photographers build a business model completely at random, almost like the archer she describes in the beginning of this post pointing aimlessly, instead of at […] Written by Lori Nordstrom April 5, 2017April 5, 2017
Business There’s No Such Thing as Too Much Contact Information Intro by Skip Cohen I found this short post in Sarah Petty’s archives from years ago. What amazes me is that so many of you are still making the same mistakes. The issue isn’t just a hard copy business card, but everywhere you put your contact information, including your website and blog. We live in […] Written by Sarah Petty April 3, 2017April 3, 2017
