Business Marketing Time to Adjust Your Sails? I don’t usually share posts from my blog, but after feedback from a number of readers, along with following the challenges everyone is dealing with after the pandemic, I wanted to share a post from last week here on Marathon’s blog. “The pessimist complains about the wind. The optimist expects it to change. The realist […] Written by Skip Cohen March 9, 2021March 9, 2021
Business How to Find Amazing Interns Intro by Skip Cohen Bring together the pandemic with business, social media, technology, how we communicate and share images, and EVERYTHING has changed. While your reach today is incredible and could be compared to what a small newspaper had just a decade ago, so many of you are still doing things the same old way. […] Written by Sarah Petty March 3, 2021March 3, 2021
Business Inspiration Marketing The Art of Simplicity Intro by Skip Cohen Virtually every photographer is dealing with the same challenge today, how to rebuild their brand and business as we come out of the pandemic. Sadly, too many of you are making it a more complex task than it needs to be. In this recent “Tuesday Tidbits” from Beverly Walden, she hits […] Written by Beverly Walden March 1, 2021March 1, 2021
Business Marketing Your Secret Weapon in Marketing: Giving Back I recently ran a seven-part series on my blog about building blocks for business in the new year. “Giving Back” is one of the most important components. One of the most essential brand-builders to consider RIGHT NOW is all about getting involved in your community. It’s so easy for you to stand out as a […] Written by Skip Cohen February 24, 2021February 24, 2021
Business Techniques Kids and Portraiture – Five Perfect Tips for Parents Intro by Skip Cohen As I’ve written so many times before, it’s incredible how much great content there is on the Internet, especially if you do a little searching on the movers and shakers’ websites in our industry. I found this gem in Kay Eskridge’s archives and loved it for two reasons. First, I’m hoping […] Written by Kay Eskridge February 22, 2021February 22, 2021
Business Marketing Time to Clean Up Your Website…NOW! Time to Clean Up Your Website…NOW! Over the years, I’ve done at least 500 website reviews. From top to bottom, home page to contact page, here are the most common mistakes so many of you are making. A visit to your website isn’t fun. A trip to your website should be a fun experience. You’ve […] Written by Skip Cohen February 15, 2021February 15, 2021
Business Marketing Building a Prestige Brand Intro by Skip Cohen People rarely buy what they need – they buy what they want. Seth Godin When I read this week’s “Tuesday Tidbits” post from Bev Walden, I immediately thought about the quote above from Seth Godin. It’s pretty much the definition of luxury/prestige goods and services in just about any business. A […] Written by Beverly Walden February 10, 2021February 10, 2021
Business Marketing Going the Extra Mile Into by Skip Cohen While the pandemic has changed everything in business and so many different aspects of our lives, it’s also allowed you to demonstrate why you’re a consumer’s very best choice. The pandemic may have changed how we have to run our businesses, but nothing has changed when it comes to excellent service. […] Written by Bob Coates February 9, 2021February 9, 2021
Business Marketing Building a Better Bio Intro by Skip Cohen One spin-off benefit of the pandemic is time. It’s that one commodity we never have enough of, and right now, it would be the slow season, with or without the virus. That means it’s the perfect time to do some house-cleaning and know off a few projects to make your presence […] Written by Chamira Young February 3, 2021February 3, 2021
Business MAKE IT EASY TO BUY FROM YOU! Intro by Skip Cohen Ever since I started doing website analysis for professional photographers, there’s one rule that’s continuously violated. Too many of you make it hard for your audience to buy from you. You make them mine for the information you want them to pay the most attention to. The result is you’re offering […] Written by Beverly Walden January 25, 2021January 25, 2021
