Business Marketing Why Your Headshot is So Important Intro by Skip Cohen I found this post in Chamira Young’s blog, and it’s such a key element to giving your About page more impact. Seriously, what does it say about you as a professional photographer if your headshot looks like it was taken by your kids or a bad selfie? Imagine a great chef […] Written by Chamira Young June 24, 2020June 24, 2020
Business Marketing Are You a Cage-Free Egg? Intro by Skip Cohen “People rarely buy what they need. They buy what they want.” Seth Godin One of the industry’s very best marketing and business writers, educators, and motivators is Sarah Petty. Signed up for everything she shares, I regularly get her emails, and they always track to something useful in helping me think […] Written by Sarah Petty June 22, 2020June 22, 2020
Business Inspiration Stay Calm and Don’t Give Up! Intro by Skip Cohen Every Tuesday Bev Walden sends out a “Tuesday Tidbit,” and each time she’s been inspirational. We’re all feeling the same stress. The pandemic has had a dramatic impact on the business of being a photographer. For that matter, it’s effecting EVERY small-business owner, but this is where faith comes into play. […] Written by Beverly Walden June 15, 2020June 15, 2020
Business Marketing Building a New Foundation in 2020: Part IV – Becoming a Publicity Machine This is Part IV in ideas to help you build a new foundation for your business. Once again, the pandemic created a long list of challenges in maintaining your presence as an artist and business owner. Then, added to the fear of the coronavirus, so many photographers withdrew and, instead of maintaining a presence, disappeared […] Written by Skip Cohen June 10, 2020June 10, 2020
Business Marketing Building a New Foundation in 2020: Part III: Getting Involved in Your Community If there is a positive side to the pandemic, it’s that we’re all in the crisis together. You’re not the only one hunkered down over the last few months. You’re also not the only one frustrated, anxious, bored, impatient and missing contact with friends and clients. That means there’s an opportunity for you to take […] Written by Skip Cohen June 8, 2020June 8, 2020
Business Marketing Building a New Foundation in 2020 – Part II: Your Blog The pandemic has changed everything in the way you do business. As a result, your Internet real estate is more valuable than ever before. Great images are essential to pulling in new clients, but they’re interested in who you are. Social distancing is limiting their contact, but not in cyberspace. While your website is about […] Written by Skip Cohen June 3, 2020June 3, 2020
Business Marketing Building a New Foundation in 2020 – Part I: Your Website The pandemic has changed everything in our lives, especially in business. And, it doesn’t matter if you’re a photographer or any small-business owner. Life has changed, along with consumer trends. Here’s the encouraging part – the building blocks for success are the same as when Corona was just a great beer. You’re all familiar with […] Written by Skip Cohen June 1, 2020June 1, 2020
Business Inspiration The Value of Photography Intro by Skip Cohen This post from Chamira Young’s archives was posted long before the pandemic. It’s a perfect reminder of what we all need to get back to – remembering the value of photography! Needing to hunker down and maintain social distancing only changed one aspect of photography. The ability to capture new memories […] Written by Chamira Young May 4, 2020May 4, 2020
Business Inspiration Tis the Season! Just because we’re in a pandemic, and most of us hunkered down, doesn’t mean Spring seasonality is going to disappear. Mother’s Day, Graduation and Father’s Day are all just around the corner. And, while so many people are feeling the anxiety, the images in your files of past clients is going to be even more […] Written by Skip Cohen April 29, 2020April 29, 2020
Business Marketing Optimize your Google My Business Profile, It’s Free I wanted to start by telling you that I’m in the same position as all of you. I’ve been a photographer for over 25 years and never imaged this COVID 19 world. I always started my year with my marketing plan, set our dates, and planned on my calendar to take it from there. I […] Written by Jason Odom April 22, 2020April 22, 2020
