Business Marketing Are You In a Booking Rut? Intro by Skip Cohen There’s so much great content on the Internet, but sometimes you have to do a little mining! Justin and Mary Marantz never slow down, trying to help photographers build a stronger business. They shared this post four years ago, and it’s just as valid today. The seasonality of the fourth quarter […] Written by Justin & Mary Marantz October 21, 2019October 21, 2019
Business High School Seniors – Is it Time to Change Your Pricing? Intro by Skip Cohen Pricing is probably one of the most sensitive topics in professional photography, but there are a few common denominators, so many of you share. Most of you think the bottom will drop out of your business if you raise prices, and many of you are scared to death to make any […] Written by Sarah Petty October 14, 2019October 14, 2019
Business Inspiration Inspiration and a Fresh Vision Intro by Skip Cohen In the last month, there’s been a lot published about the Bubble Trailer Light Tour. One of my favorite couples in photography, Suzette Allen, and Jon Yoshinaga are on the road for a 13,000-mile workshop-journey of the U.S. Along the way, they’ve been sharing inspiration, beautiful images, and stories capturing their […] Written by Suzette Allen October 9, 2019October 9, 2019
Business Five Ideas to Get More Control Over Time Intro by Skip Cohen Scrolling through the archives of Justin and Mary Marantz’s blog, there’s so much great content. A lot of what they share relates to developing great technique as a photographer and raising the bar on your skillset, but this post hit me harder than most. Time is one element that we so […] Written by Justin & Mary Marantz October 8, 2019October 8, 2019
Business Marketing Six Common Denominators Professional Photographers Hate Intro by Skip Cohen Just recently, Chamira Young shared today’s post on her ProPhotographerJourney blog, and I loved it. Why? Well, it couldn’t be more accurate, but even better, it got me thinking about various aspects of my own business. Unlike most of you, I’m not a professional photographer. I know more than I let […] Written by Chamira Young October 2, 2019October 2, 2019
Business Marketing Keeping in Touch With Your Clients “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Recently, while reading a blog post by my good friend, Chamira Young, she talked about the difficulty photographers have keeping in touch with clients after the job is […] Written by Skip Cohen September 30, 2019September 30, 2019
Business Marketing Attracting the Senior Market Intro by Skip Cohen A day rarely goes by that I don’t stop by Sarah Petty’s blog, “Joy of Marketing.” I love the simplicity of her approach to business. It’s based on a foundation of understanding consumer behavior, listening to her target audience, and having outstanding communication skills. Excellent communication skills involve listening/observing just as […] Written by Sarah Petty September 25, 2019September 25, 2019
Business What Conferences Are You Attending in 2020? We’re quickly coming up on the fourth quarter of the year, and soon you’ll be knee-deep in potential business with the fall/winter seasonality. And, while I know we’re still in the August/September time frame, that doesn’t change the fact that with a blink of an eye, the calendar pages are going to turn again. As […] Written by Skip Cohen September 16, 2019September 16, 2019
Business Inspiration Passion and Purpose Intro by Skip Cohen I first met Beverly Walden when she won a Kodak Gallery Award at what was then called “PPA National.” The award was a Hasselblad 500CM complete, and I’m guessing it was at least twenty-five years ago. Overall these years, our paths have crossed numerous times, and our friendship just kept growing. […] Written by Beverly Walden September 11, 2019September 11, 2019
Business Marketing Four Key Components to Marketing Intro by Skip Cohen As photographers, most of you consider yourself an artist. By definition, that means you’re more of a right-brained creative type than left-brained detail and operationally focused. But here’s the key, you need to respect everything it takes to build your business. In this post from Chamira Young’s archives, she shares four […] Written by Chamira Young September 9, 2019September 9, 2019
