Business The Importance of Handling Customer Complaints Quickly “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a […] Written by Skip Cohen February 5, 2018February 5, 2018
Business Inspiration Are You Involved in Your Community? Are You Involved in Your Community? I’ve written a lot about fund-raisers, charities and being involved in your community, but there’s no such thing as writing too much. Jay Conrad Levinson, who’s best known for his expertise in marketing and coined the expression “Guerilla Marketing” lists “being involved in your community” near the top of […] Written by Skip Cohen January 29, 2018January 29, 2018
Business The Art of Saying “No” and Turning Down Business Intro by Skip Cohen I love this post from the archives of Justin and Mary Marantz’s blog. Over and again I’ve heard stories from photographers who refuse to turn clients down, and it always comes down to one challenge. They’re afraid to turn away business! Mary hits the reasons hard in this blog post, but […] Written by Justin & Mary Marantz January 24, 2018January 24, 2018
Business What Kind of Leader are You? “Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” Sam Walton It’s interesting the things that trigger a topic for a blog. A few months ago I picked up on a conversation between several old friends who were […] Written by Skip Cohen January 15, 2018January 15, 2018
Business Marketing Developing Partnerships – You’re Not Alone Intro by Skip Cohen In every marketing presentation/workshop, I’ve ever taught, I’ve talked about the importance of partnerships. Partnerships help you extend your reach and reduce your cost of marketing. For example, a Mother’s Day direct mail postcard from Marathon targeting portrait clients could easily partner with a florist and restaurant. The cost would […] Written by Beverly Walden January 10, 2018January 10, 2018
Business Marketing Ready to Attract the Senior Market? Intro by Skip Cohen There’s so much great content out in Cyberspace, and it’s not only free but loaded with actionable ideas to help you build a stronger business. The Joy of Marketing is one of those sites you need to scroll through. While this post is part of Sarah Petty’s blog, it was written […] Written by Sarah Petty January 8, 2018January 8, 2018
Business Marketing Stop Discounting and Undermining the Value of Your Brand Intro by Skip Cohen It’s a challenge, so many of you face – business is slow or a promotion you ran didn’t do as good as you had hoped. The solution is easy, just throw out an offer with a discount and bring the cost down. Right? NOT!!!! The minute you drop your pricing, especially […] Written by Sarah Petty December 27, 2017December 27, 2017
Business Marketing Reducing Your Marketing Costs Years ago I read a great article written by Donald Libey, a terrific strategic planner on the east coast. He wrote about consumer bundling, which was non-competing companies working together to hit a common target. The idea was brilliant and over my years at Hasselblad, we did promotions and advertising with Kodak, Bogen Photo (Now […] Written by Skip Cohen December 20, 2017December 20, 2017
Business Grow Small Business Intro by Skip Cohen Wandering through Sarah Petty’s blog I came across this post from a few years back and it’s so relevant to growing your business. While book reviews aren’t normally something we share on Marathon’s blog, this short post by Sarah will definitely plant some seeds. So much so that I just went […] Written by Sarah Petty December 18, 2017December 18, 2017
Business Is Your Business Culture Intentional or By Default? Intro by Skip Cohen There’s so much outstanding content on the Internet, especially in the archives of some the great business leaders in the photographic community. In this post about your culture by Beverly Walden, she got me thinking about how many of you have just allowed the culture of your business to evolve without […] Written by Beverly Walden December 6, 2017December 6, 2017
