Business Photo Editing Product Info School Photography Technology Introducing New XTractions HYBRID – An Alternative to Green Screen School Photographers, Marathon’s new XTractions HYBRID post-production services can save you 50% or more on your Green Screen image processing this Fall. Here’s how it works: First, you don’t need to photograph with green screen for your traditional underclass head-and-shoulders program this Fall to still get premium background options. Instead, choose to use one of […] Written by Marathon Press July 13, 2017July 13, 2017
Business Product Info School Photography Now’s a Great Time to Book New Yearbook Business Why? Because many schools were dissatisfied with the quality, service and delivery they received from their yearbook company this past May and June, and want to change providers for the new school year. You can solve their headaches by offering to bundle both your school photography services and yearbook publishing through Marathon Press as one […] Written by Marathon Press July 13, 2017July 13, 2017
Business Product Info School Photography Youth Sports League Photographers – Need a Competitive Edge to Book More Business? Marathon’s Sports Bag Tag program may be the answer. Here’s how it works: Close the deal by offering a FREE sports portrait bag tag with the purchase of any of your packages. This is a $5 retail value, but it costs you only .50 – .75 each depending on which packaging you offer. The Leagues […] Written by Marathon Press July 13, 2017July 13, 2017
Business Are You Guilty of Brand Failure? Intro by Skip Cohen Sarah Petty shared this post a long time back and it got me thinking about the brand so many of you are working hard to build. For many of you there simply is no continuity. Sarah wrote: “Everything about your business is part of your brand…” Today that goes far beyond […] Written by Sarah Petty July 13, 2017July 13, 2017
Business Marketing Direct Mail – Back With a Vengeance Years ago the only way we had to reach consumers was through the post office. Then, along came the Internet and email. Suddenly email was the cure-all and billed as the snake oil of the 21st century for large scale communicating. For minimal cost, you could contact thousands of people. It was cheap, but today […] Written by Skip Cohen July 3, 2017July 3, 2017
Business Consistency Intro by Skip Cohen I’m always surprised when I hear about photographers who do nothing with their presentation of the final product to the client. These artists have worked hard to capture and create some stunning images and then deliver them in the equivalent of a lunch bag! Here’s my point – this is a […] Written by Sarah Petty June 28, 2017June 28, 2017
Business Holidays Lifestyle Planning a Vacation – the Five-Week Plan Intro by Skip Cohen One of the biggest challenges of being a business owner is taking time off. All of us at some point wind up in the same boat – believing we just can’t take a vacation. I’m not talking about a long weekend or one day here and there, but a true uninterrupted-don’t-think-about-work […] Written by Bryan Caporicci June 26, 2017June 26, 2017
Business Inspiration Pet Photography – At the Top of the List Intro by Skip Cohen Several years ago Tamara Lackey published a blog post about her family’s experience with a new puppy. The short post is below. It’s the perfect reminder of the role pets play in our lives, but like the old expression about the shoemaker’s children needing shoes, so many photographers forget to share […] Written by Tamara Lackey June 19, 2017June 19, 2017
Business Marketing The Power of a Hand-Written Note I was reading one of my old favorites recently, The Book of Awesome. Written by Neil Pasricha, it’s a series of simple awesome events, products and stuff we too often don’t experience anymore. Many of the things are events we’ve all forgotten about, like one of my favorites, “Getting something with actual handwriting on it […] Written by Skip Cohen June 12, 2017June 12, 2017
Business Marketing How to Ask for Referrals – Part II Intro by Skip Cohen In Part I of this special post, Bryan Caporicci gave you suggestions for laying down a solid foundation for referrals. Now it’s time to take some action. He’s sharing ten ideas here to help you build a more regular flow of referrals. Referrals don’t happen by accident – they’re the result […] Written by Bryan Caporicci June 7, 2017June 7, 2017
