Business Technology 10 Reasons Why Websites Fail To Live Up To Their Expectations by Ann Monteith For today’s photographers, websites represent a “front door” to their business. So says business expert Ann Monteith, who believes that most photographers are not paying enough attention to this all-important aspect of their photography businesses. “The more our industry grows,” she says, “the more ineffective websites I see.” Following is Ann’s List […] Written by Ann Monteith April 30, 2013April 30, 2013
Business Handling Selling Objections Head On in Your Photography Business by Sarah Petty As a photography business owner, if you dread selling to your clients because you know that there are going to be objections, you’re not alone. I hear from photographers all the time that they would rather not have the sales presentation at all than to be put in the uncomfortable situation of […] Written by Sarah Petty April 16, 2013April 16, 2013
Business Marketing What Do You Know About Framing? Successful studio owners recognize that many new photographers are losing out on profits that can be generated by frame sales, simply because they don’t know how to sell them or even some of the most basic vocabulary used in the world of retail framing. Here’s a great resource from PictureFrameGuys.com: Their “Picture Frame Glossary” will help […] Written by Marathon Press April 10, 2013April 10, 2013
Business Sports League Rebates – Tips for Sports Photography Beginners by Chris Wunder, Cr.Photog. When you’re just starting out in team sports photography, you quickly learn that sometimes it’s not the quality of the photos we provide to players and parents that determines who gets the opportunity to service the league. Sooner or later, you’ll be faced with a request to “rebate” a portion of […] Written by Chris Wunder April 3, 2013April 3, 2013
Business Good, Better, Best & Oh My Goodness by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API I consider my photography clients savvy and smart, but I also know that they are the “average American consumer”. One thing that I know about the “average American consumer” is that as a general rule we usually buy in the middle. We buy the medium drink, […] Written by Mary Fisk-Taylor March 26, 2013March 26, 2013
Business 25 Biggest Landscaping Mistakes So many photographers operate their businesses from home today, and many are paying lots of attention to how they decorate the interior of their studios. This is very important, but sometimes they forget that it’s also important to decorate the exterior of their homes. After all, when you invite clients to your home, you want […] Written by Marathon Press March 12, 2013March 12, 2013
Business Managing a Business Through a Perfect Storm: PPA Members Share How PPA Members share how Marathon's Marketing Advantage Program and PPA's Studio Management Services helped their photography studio. Written by Marathon Press March 5, 2013March 5, 2013
Business Earn Extra Money With Prom and Dance Books Prom books and dance books are a great add on to a prom portrait package. Written by Chris Wunder February 19, 2013February 19, 2013
Business Plan to Succeed in Business by Sarah Petty Now that the new year is upon us, I love to use this time to do my planning. The word “plan” scares many small business owners, but if you want to succeed, you need to embrace the process. There are several definitions where many people get confused and overwhelmed. Let me simplify […] Written by Sarah Petty February 5, 2013February 5, 2013
Business Fun and Successful Mini Portrait Sessions by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API We’ve been having so much fun at our studio with mini portrait sessions. These sessions are very short and precise, lasting only 20 minutes and are photographed during our regular business hours. Here are some of the guidelines we follow: Mini portrait sessions are only scheduled […] Written by Mary Fisk-Taylor January 30, 2013January 30, 2013
