Business 4th Quarter Pitfalls By Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API Summer is over and we are now in the glorious months of autumn. Personally, this is my favorite season. I love the colors, the weather, the opportunity to wear boots and sweaters and the loveliness of the 4th quarter. Those of us who work in or […] Written by Mary Fisk-Taylor September 11, 2012September 11, 2012
Business Marketing The Original Viral Marketing by Josh Hudson, Co-Founder- www.mystudiomentor.com I was driving through my neighborhood this morning on my way to Starbucks and noticed a sign in the front yard of one of my neighbors. The sign was stuck in the ground and read, “Another New Roof from State Roofing! Ask our Guys for a Free Estimate and how […] Written by Josh Hudson September 5, 2012September 5, 2012
Business Marketing The Art of Practicing Customer Care by Kay Eskridge, CPP, M. Photog.,Cr No business is impervious to the struggles faced as a result of today’s challenged economy. Experiencing the same frustrations of other photographic studios, Kay Eskridge’s business, Images by Kay & Co. knows the secret to keeping a business not only going, but growing. She is a firm believer of […] Written by Kay Eskridge August 28, 2012August 28, 2012
Business The Case for Not Selling Your Digital Files by John R. Hartman, M.Photog.Cr, CPP, A-ASP “Just because you can, doesn’t mean you should.” Every photographer seems to have an opinion of why you should or shouldn’t sell your digital files. I’ve listened to a lot of them over the years. Those who do offer their files often cite the competition; “Everybody’s doing it, […] Written by John Hartman August 21, 2012August 21, 2012
Business Being Boutique – You Have to Commit by Sarah Petty As a small business owner, saying “no” can be hard. Especially when it comes to price if you’re trying to compete without discounting. If you follow the boutique business model we teach at The Joy of Marketing, you have to say no a lot because 99% of the market isn’t right for your […] Written by Sarah Petty August 14, 2012August 14, 2012
Business Charities Paws for the Cause by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API As many of you may know and understand charitable marketing can be a great way to promote your business in your local communities and add revenue to your bottom line. We have many charitable marketing partnerships at our studios but one of our VERY favorites and […] Written by Mary Fisk-Taylor July 24, 2012July 24, 2012
Business Marketing Maternity Photography 101 by Kay Eskridge CPP, M. Photog.,Cr If you have a passion for, or are thinking about offering Maternity Sessions to your photography business you have to remember the #1 most important thing . . . it’s all about ‘her’. Her comfort, her desires and her connections. If you can tap into all three of these, […] Written by Kay Eskridge July 17, 2012July 17, 2012
Business Marketing Staying Afloat in a World of Many Cameras (Teaching People What They Want to Know) by Melissa Gallo Have you noticed lately just how many people are receiving and buying amazing DSLR?s for their birthday, Christmas or Mothers Day? As a professional photographer this can be disheartening, and for good reason. In many cases those who get a good DSLR in their hands […] Written by Melissa Gallo July 10, 2012July 10, 2012
Business You Need Objections in Your Small Business By Sarah Petty If you aren’t getting objections when selling to your clients, you are done selling. You have either closed the sale or the client wants to leave without placing an order. Many times, you need to work on getting the real objection from the client but if they are not buying, there is […] Written by Sarah Petty June 27, 2012June 27, 2012
Business Before You Start to Market: Part Two By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Establishing Your Marketing Advantage Achieving a favorable market position begins with a general understanding of your competition’s strengths and weaknesses as well as your position in the market. Here’s how to do it: Assess Your Competition To determine how important competition is for market segments you wish […] Written by Ann Monteith June 12, 2012June 12, 2012
