Business The Case for Not Selling Your Digital Files by John R. Hartman, M.Photog.Cr, CPP, A-ASP “Just because you can, doesn’t mean you should.” Every photographer seems to have an opinion of why you should or shouldn’t sell your digital files. I’ve listened to a lot of them over the years. Those who do offer their files often cite the competition; “Everybody’s doing it, […] Written by John Hartman August 21, 2012August 21, 2012
Business Being Boutique – You Have to Commit by Sarah Petty As a small business owner, saying “no” can be hard. Especially when it comes to price if you’re trying to compete without discounting. If you follow the boutique business model we teach at The Joy of Marketing, you have to say no a lot because 99% of the market isn’t right for your […] Written by Sarah Petty August 14, 2012August 14, 2012
Business Charities Paws for the Cause by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API As many of you may know and understand charitable marketing can be a great way to promote your business in your local communities and add revenue to your bottom line. We have many charitable marketing partnerships at our studios but one of our VERY favorites and […] Written by Mary Fisk-Taylor July 24, 2012July 24, 2012
Business Marketing Maternity Photography 101 by Kay Eskridge CPP, M. Photog.,Cr If you have a passion for, or are thinking about offering Maternity Sessions to your photography business you have to remember the #1 most important thing . . . it’s all about ‘her’. Her comfort, her desires and her connections. If you can tap into all three of these, […] Written by Kay Eskridge July 17, 2012July 17, 2012
Business Marketing Staying Afloat in a World of Many Cameras (Teaching People What They Want to Know) by Melissa Gallo Have you noticed lately just how many people are receiving and buying amazing DSLR?s for their birthday, Christmas or Mothers Day? As a professional photographer this can be disheartening, and for good reason. In many cases those who get a good DSLR in their hands […] Written by Melissa Gallo July 10, 2012July 10, 2012
Business You Need Objections in Your Small Business By Sarah Petty If you aren’t getting objections when selling to your clients, you are done selling. You have either closed the sale or the client wants to leave without placing an order. Many times, you need to work on getting the real objection from the client but if they are not buying, there is […] Written by Sarah Petty June 27, 2012June 27, 2012
Business Before You Start to Market: Part Two By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Establishing Your Marketing Advantage Achieving a favorable market position begins with a general understanding of your competition’s strengths and weaknesses as well as your position in the market. Here’s how to do it: Assess Your Competition To determine how important competition is for market segments you wish […] Written by Ann Monteith June 12, 2012June 12, 2012
Business Before You Start to Market: Part One By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Laying the Groundwork for a Successful Brand How many times have you been told that the key to building a successful business is consistent and compelling marketing? I’ve said it and written it thousands of times. As important as marketing is, there are some vital first steps […] Written by Ann Monteith May 31, 2012May 31, 2012
Business The Top Five Reasons You Should Be A School Photographer By Chris Wunder, Cr.Photog. Underclass School Photography can be an excellent add-on profit center for your studio business. Here’s why: 1. It’s one of the most profitable uses of your non-prime time. School photography programs are typically conducted on weekday mornings, usually Tuesday through Thursday, and the work day often concludes by early afternoon. This […] Written by Chris Wunder May 23, 2012May 23, 2012
Business Building a Strong Business: Part Four Daily Business Tracking By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. In any business you must stay on top of operations. That means you must manage! We’ve already discussed building a plan (read more about preparing a business plan in Part One), pricing your products for profitability (read more about pricing in Part Two), and […] Written by Judy Grann May 15, 2012May 15, 2012
