Business You Need Objections in Your Small Business By Sarah Petty If you aren’t getting objections when selling to your clients, you are done selling. You have either closed the sale or the client wants to leave without placing an order. Many times, you need to work on getting the real objection from the client but if they are not buying, there is […] Written by Sarah Petty June 27, 2012June 27, 2012
Business Before You Start to Market: Part Two By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Establishing Your Marketing Advantage Achieving a favorable market position begins with a general understanding of your competition’s strengths and weaknesses as well as your position in the market. Here’s how to do it: Assess Your Competition To determine how important competition is for market segments you wish […] Written by Ann Monteith June 12, 2012June 12, 2012
Business Before You Start to Market: Part One By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Laying the Groundwork for a Successful Brand How many times have you been told that the key to building a successful business is consistent and compelling marketing? I’ve said it and written it thousands of times. As important as marketing is, there are some vital first steps […] Written by Ann Monteith May 31, 2012May 31, 2012
Business The Top Five Reasons You Should Be A School Photographer By Chris Wunder, Cr.Photog. Underclass School Photography can be an excellent add-on profit center for your studio business. Here’s why: 1. It’s one of the most profitable uses of your non-prime time. School photography programs are typically conducted on weekday mornings, usually Tuesday through Thursday, and the work day often concludes by early afternoon. This […] Written by Chris Wunder May 23, 2012May 23, 2012
Business Building a Strong Business: Part Four Daily Business Tracking By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. In any business you must stay on top of operations. That means you must manage! We’ve already discussed building a plan (read more about preparing a business plan in Part One), pricing your products for profitability (read more about pricing in Part Two), and […] Written by Judy Grann May 15, 2012May 15, 2012
Business Is Your Small Business Worth Every Penny? By Sarah Petty The boutique business model is not a gift shop. It’s a way to create more value for your offerings so that price is no longer a sticking point with your clients. And it all starts with these five ingredients. Ingredient 1 – Brand It’s nearly impossible to charge what you’re worth without […] Written by Sarah Petty April 17, 2012April 17, 2012
Business Building a Strong Business: Part Three Tips On Improving Your Marketing Plan By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. A plan for your marketing is a key element of your business plan (read more about preparing a business plan in Part One), but it cannot be completed until you have established your products and prices (read more about pricing in […] Written by Judy Grann April 4, 2012April 4, 2012
Business Building a Strong Business: Part Two Creating and Pricing Products By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. The next business fundamental is to create product opportunities for clients and to price them profitably. A-La-Cart Products Start by determining the time and materials required to create each individual portrait size you sell, as if you were going to sell only one […] Written by Judy Grann March 8, 2012March 8, 2012
Business Building a Strong Business: Part One By Judy Grann, M.Photog. CBM, ABI, VP SuccessWare Inc. Every business needs a plan to run successfully. The information provided in this series will help you understand business success fundamentals. Preparing an Initial Business Plan: Gain insight about your personal needs: Determine how much money you need to support yourself and/or family. Calculate how much […] Written by Judy Grann February 6, 2012February 6, 2012
Business 5 Steps to Attracting Great Clients While marketing is not selling as such, sales and marketing greatly affect one another: Marketing creates the conditions under which sales can be made. Prospective clients must move through a step-by-step process that leads to the ultimate sale and beyond to client loyalty. This process is profoundly affected by the success of your marketing. Step […] Written by Marathon Press September 21, 2011September 21, 2011
