Inspiration Photography Education Time Management How to Prepare for IUSA It’s that time of year! Many of you will be headed to IUSA, but have you done what you need to get the very most out of the experience? IUSA, as well as other conventions you might attend this year, are vital to strengthening your skillset; growing your marketing expertise, and increasing revenue. Plus, being […] Written by Skip Cohen December 5, 2023November 22, 2023
Business Inspiration Photography Education It’s Time to Give: How to Get Involved in Your Community. Intro by Skip Cohen I’ve been a huge Lori Nordstrom fan since first meeting her in my early WPPI days, twenty years ago. Her skill set goes well beyond just stunning images and includes the same precision in marketing, customer service, and relationship-building with her clients. She’s a photographer, artist, educator, writer, and a good […] Written by Lori Nordstrom November 28, 2023July 24, 2023
Business Charities Inspiration Marketing Photography Education One More Key to Success – Cause-Related Marketing So many of you miss the opportunity to tie in cause-related marketing. It’s the perfect ingredient to demonstrate leadership in your community. Here’s the point – Being involved in your community is one of your strongest tools to help build brand awareness. While you need to be directly involved in organizations that give back, you […] Written by Skip Cohen November 16, 2023August 7, 2023
Business Inspiration Marketing Photography Education How to Tap into the Power of Referrals Everyone agrees that referrals are our strongest marketing tool. This time of year you want to make sure you’re asking for a referral from every customer you deal with. The ideal time to do that is right after the sales are finished as the excitement is high. Simply say – “Our business has been built […] Written by Mark Weber November 9, 2023July 12, 2023
Business Inspiration Marketing Photography Education Time Management How to Make Weekly Plans Simple Enough to Follow! What does your weekly schedule look like? So many times, as small business owners, we make lists and lists of all of the things that need to get done, but somehow rarely feel productive. We certainly feel busy, but at the end of the day we look back wondering what was actually accomplished! For photographers, the […] Written by Lori Nordstrom October 3, 2023July 18, 2023
Business Inspiration Photography Education How to Get Inspired and Avoid Distractions It’s easy to get caught up in comparison, especially with the constant barrage of social media. You may wonder if your work is actually ‘up to par’ or feel like you just aren’t quite ‘there’ yet. I’m definitely not above feeling this slump. There are so many brilliant artists and it’s human nature to think […] Written by Kenzie Hunter Hokanson September 14, 2023July 14, 2023
Business Inspiration Photography Education How to be Seen as a Photographic Artist Last year I moved my studio from an old furniture factory filled with software developers to a hundred-year-old building filled with artists. I am now surrounded by people who work with metal, glass, acrylic, oil, clay, and even silver nitrate. As I stare up at the body of work in my gallery, I often think about what […] Written by Joseph Giitter September 7, 2023July 17, 2023
Business Inspiration Marketing Photography Education Where’s My Marketing Jetpack? Remember how it was predicted that one day we would all be flying around with jet packs by now? Oh, how the insurance companies and law enforcement would love that right? So where’s my marketing jetpack? Where’s the automated program to handle all that promotional stuff for me? Sadly, neither the jet packs nor the […] Written by Mark Weber September 5, 2023July 6, 2023
Business Inspiration Marketing Photography Education Creating Your Own Seasonality Think about it – nothing major is happening in the consumer world, and we’re still way ahead of holiday seasonality. Even in the world of snail mail, things are relatively quiet. This is an excellent time for you to get everyone’s attention with a special offer via email or direct mail! At the beginning of July, […] Written by Skip Cohen August 31, 2023August 7, 2023
Inspiration Photography Education Why join a Photographic Organization? HELLO! My name is Terry and I haven’t joined a photo group since March 2023. I’m not looking for a group intervention unless it is for you! Being a lifelong learner and a photographer since I was 13, I have been a member of Photo Clubs and Professional organizations beginning in High School. In 1968 […] Written by Terry Winslow August 8, 2023June 28, 2023
