Business Marketing Treat Your Current Customers Better Than Your New Customers Intro by Skip Cohen I love this post from Shep Hyken’s archives because it hits so close to home with so many photographers. Everybody is always talking about finding new customers, but they regularly forget about their old ones! Each of you has a database of past clients, and coming out of the pandemic especially, […] Written by Shep Hyken May 27, 2021May 27, 2021
Business Marketing Using Suggestions to Build Sales Intro by Skip Cohen Bev and Tim Walden have spent years building their strategy for successful sales. While it starts with an incredible product because of their skillsets, it closes with understanding client behavior and creating a foundation of trust. Bev’s put together an e-book of Selling with Suggestions. While the book usually sells for […] Written by Beverly Walden May 17, 2021May 17, 2021
Business Marketing Consistency – Across the Board We recently shared the first post on Marathon’s blog from customer service expert and NY Times best-selling author Shep Hyken. The post was about the three C’s of customer service, “Consistency, Consistency, Consistency!” It’s one of my favorite topics, and it’s also one of the most important words in your business – in all aspects. […] Written by Skip Cohen April 8, 2021April 8, 2021
Business Marketing Time to Adjust Your Sails? I don’t usually share posts from my blog, but after feedback from a number of readers, along with following the challenges everyone is dealing with after the pandemic, I wanted to share a post from last week here on Marathon’s blog. “The pessimist complains about the wind. The optimist expects it to change. The realist […] Written by Skip Cohen March 9, 2021March 9, 2021
Business Inspiration Marketing The Art of Simplicity Intro by Skip Cohen Virtually every photographer is dealing with the same challenge today, how to rebuild their brand and business as we come out of the pandemic. Sadly, too many of you are making it a more complex task than it needs to be. In this recent “Tuesday Tidbits” from Beverly Walden, she hits […] Written by Beverly Walden March 1, 2021March 1, 2021
Business Marketing Your Secret Weapon in Marketing: Giving Back I recently ran a seven-part series on my blog about building blocks for business in the new year. “Giving Back” is one of the most important components. One of the most essential brand-builders to consider RIGHT NOW is all about getting involved in your community. It’s so easy for you to stand out as a […] Written by Skip Cohen February 24, 2021February 24, 2021
Business Marketing Time to Clean Up Your Website…NOW! Time to Clean Up Your Website…NOW! Over the years, I’ve done at least 500 website reviews. From top to bottom, home page to contact page, here are the most common mistakes so many of you are making. A visit to your website isn’t fun. A trip to your website should be a fun experience. You’ve […] Written by Skip Cohen February 15, 2021February 15, 2021
Business Marketing Building a Prestige Brand Intro by Skip Cohen People rarely buy what they need – they buy what they want. Seth Godin When I read this week’s “Tuesday Tidbits” post from Bev Walden, I immediately thought about the quote above from Seth Godin. It’s pretty much the definition of luxury/prestige goods and services in just about any business. A […] Written by Beverly Walden February 10, 2021February 10, 2021
Business Marketing Going the Extra Mile Into by Skip Cohen While the pandemic has changed everything in business and so many different aspects of our lives, it’s also allowed you to demonstrate why you’re a consumer’s very best choice. The pandemic may have changed how we have to run our businesses, but nothing has changed when it comes to excellent service. […] Written by Bob Coates February 9, 2021February 9, 2021
Business Marketing Building a Better Bio Intro by Skip Cohen One spin-off benefit of the pandemic is time. It’s that one commodity we never have enough of, and right now, it would be the slow season, with or without the virus. That means it’s the perfect time to do some house-cleaning and know off a few projects to make your presence […] Written by Chamira Young February 3, 2021February 3, 2021
