Business Marketing Keeping In Touch With Your Clients The expressions “hunker down” and “shelter in place” are about health and safety during the pandemic. Sadly, too many photographers have decided it means to withdraw from EVERYTHING, especially their business. There are a few things to remember – First, we’re all in this together. You, your family and friends, clients, associates are all dealing with […] Written by Skip Cohen April 9, 2020April 9, 2020
Business Inspiration Marketing 21 Ideas to Maximize Your Down Time & Be Ready For The Future With the unprecedented social distancing we are practicing right now we have an excellent opportunity to catch up on the things that have been delayed or neglected in our business for too long. From your equipment maintenance to your marketing, you have some extra time to do things you’ve been needing to do. So here’s […] Written by Mark Weber March 27, 2020March 27, 2020
Business Marketing Social Media How to Boost Your Small Business Blog Intro by Skip Cohen I’ve written a lot over the years about the importance of maintaining an excellent blog. In this post from Sarah Petty’s archives at Joy of Marketing, she’s brought in tips from Mark Roberge of Hubspot. He shares some outstanding advice. Here’s my point – your website is about what you sell, […] Written by Sarah Petty March 18, 2020March 18, 2020
Business Marketing Packaging Packaging – A Marketing Opportunity Intro by Skip Cohen I love this recent post from the Walden Coaching newsletter because it hits on a topic, so many of you ignore: packaging. Think about the branding built into some of the products you recognize as high-end with strong perceived value. For example, that signature blue bag from Tiffany’s, a box of […] Written by Beverly Walden March 11, 2020March 11, 2020
Marketing Social Media New Ideas for Blog Content The last two posts I shared were all about ways to make your blog stronger. Remember it’s about consistency and relevance. Good content is KING, and with each post, you’ve got an opportunity to build a stronger relationship with your readers. I’ve shared some of these topic ideas in the past, but let’s add in […] Written by Skip Cohen March 9, 2020March 9, 2020
Business Marketing Building Stronger Business Referrals Intro by Skip Cohen Scrolling through the archives of Chamira Young’s blog, her post about building relationships with other photographers hit home on so many different levels. First, referral relationships are a great way to make sure you can service every request you get from your clients. For example, you never want to say, “No,” […] Written by Chamira Young March 4, 2020March 4, 2020
Business Marketing Business Cards – Still a Valid Introduction! Intro by Skip Cohen I’m still amazed at the number of photographers who, when I ask for their card, apologize for not having any with them. I get that we live in an Internet world, but a business card is still a great placeholder in somebody’s memory. If I relied on just my phone/computer, I’d […] Written by Sarah Petty March 2, 2020March 2, 2020
Marketing Your Blog – Building Blocks for the New Year – Part Two Okay, so we hit on understanding your target readership in my last post. Let’s move on to how you’re going to get it done! If you’re not posting at least twice a week, same days, same time, then give it up! Your goal is to make yourself habit-forming, and nothing can do that better than […] Written by Skip Cohen February 19, 2020February 19, 2020
Marketing Your Blog – Another Building Block for the New Year – Part One It’s February, and for most of you, it’s still the “slow season.” I hate that expression because too many of you think the slow season means it’s time for you to kick back. You’ve accepted that revenue is going to be on the light side, and maybe even adjusted to the lower income for the […] Written by Skip Cohen February 17, 2020February 17, 2020
Business Marketing Zappos – Fun to say, more fun to buy! Intro by Skip Cohen Digging way back into Sarah Petty’s archives, I found this post about Zappos. The post was put up in their early days and it’s probably about the same time I started buying from them myself. But there are other points about the Zappos model that every business should include in their […] Written by Sarah Petty February 10, 2020February 10, 2020
