Marketing Your Blog – Building Blocks for the New Year – Part Two Okay, so we hit on understanding your target readership in my last post. Let’s move on to how you’re going to get it done! If you’re not posting at least twice a week, same days, same time, then give it up! Your goal is to make yourself habit-forming, and nothing can do that better than […] Written by Skip Cohen February 19, 2020February 19, 2020
Marketing Your Blog – Another Building Block for the New Year – Part One It’s February, and for most of you, it’s still the “slow season.” I hate that expression because too many of you think the slow season means it’s time for you to kick back. You’ve accepted that revenue is going to be on the light side, and maybe even adjusted to the lower income for the […] Written by Skip Cohen February 17, 2020February 17, 2020
Business Marketing Zappos – Fun to say, more fun to buy! Intro by Skip Cohen Digging way back into Sarah Petty’s archives, I found this post about Zappos. The post was put up in their early days and it’s probably about the same time I started buying from them myself. But there are other points about the Zappos model that every business should include in their […] Written by Sarah Petty February 10, 2020February 10, 2020
Business Marketing Great Tips for Studios on the Move Intro by Skip Cohen I love this post from Sarah Petty’s archives at the Joy of Marketing blog. Sarah shares six great tips to make sure your clients know your studio is moving. But as I read it, I realized a lot of what she’s sharing is simply great marketing for any business. According to […] Written by Sarah Petty January 13, 2020January 13, 2020
Business Marketing Building Blocks for the New Year! It’s what most of you call the “slow season,” but that doesn’t mean it should be slow for you! Yes, it’s a time when business in most parts of the country is down, and revenue is low, but it’s also the perfect time to do a little house-cleaning. As you’re taking a little time to […] Written by Skip Cohen January 7, 2020January 7, 2020
Business Marketing Target Marketing to Build Long-Term Success Intro by Skip Cohen If Walden Coaching isn’t on your radar, it’s time you made a change. Beverly and Tim Walden are artists, photographers, educators and most important walk the talk with everything they teach/coach in marketing. Based out of Louisville, KY they’ve built a successful business of loyal clients. As Tim once told me […] Written by Beverly Walden December 30, 2019December 30, 2019
Business Marketing Listening to the Market “Don’t find customers for your products, find products for your customers.” Seth Godin Volumes have been written about marketing, consumer trends, price-points, seasonality, targeting your audience, demographics, social media, branding, and the list goes on and on. Seriously, if you started reading every book that’s ever been written on the topics, you’d never get your […] Written by Skip Cohen December 23, 2019December 23, 2019
Business Inspiration Marketing Staying Focused and Hanging on Tight Intro by Skip Cohen Suzette Allen and I have known each other for a lot of years, but it’s only in the last four or so that we became good friends. It’s all the result of finding quality time together and going beyond business meetings and those quick conversations we all have at conventions. In […] Written by Suzette Allen December 5, 2019December 5, 2019
Business Marketing Standing Out in the Market – Part Two Intro by Skip Cohen This is the second part of Bryan Caporicci’s post to help you think through things you can do to stand out in the marketplace. But unlike the first half of this two-part post, Bryan’s moving away from online and into the offline space. Building your brand is about both your online […] Written by Bryan Caporicci November 27, 2019November 27, 2019
Business Marketing Standing Out in the Market – Part One Intro by Skip Cohen Bryan Caporicci and I initially met many years ago through social media. As the online friendship grew, just like his recommendation here, getting to know each other offline added a new element to our relationship. More members of the Sprouting Photographer team came into the circle, and I got to know […] Written by Bryan Caporicci November 25, 2019November 25, 2019
