Business Marketing Building Your Business with Repeat Customers Intro by Skip Cohen Looking through the archives of SproutingPhotographer.com I came across this post by my good buddy Robert Nowell. In virtually every workshop, class or presentation I’ve spoken at in the last several years I’ve spent time on the importance of repeat business. But, it doesn’t happen by accident and it’s so important […] Written by Robert Nowell May 21, 2019May 21, 2019
Business Marketing Finding More Opportunities for Business Put a dozen photographers in a room and ask them how business is going and like Charlton Heston parting the Red Sea in the Ten Commandments, the room will split right down the middle. Half the group will be miserable, while the other half is thriving. But the one thing every photographer having a great […] Written by Skip Cohen May 13, 2019May 13, 2019
Business Marketing Cleaning Up Your Contact Page Your website is about what you sell, and your blog is about what’s in your heart. Since you’re trying to sell with your site, then your contact page is a critical component and so many of you make it hard for potential clients to talk with you directly. So, let’s talk about one of my […] Written by Skip Cohen March 18, 2019March 18, 2019
Business Marketing The Second Reason You Don’t Have More Clients Intro by Skip Cohen Nicole Begley is back and today’s post is all about marketing. To her point, social media is only one vehicle, and you’ve got to expand your reach through every opportunity. For example, at the same time you’re doing an email blast, do a direct mail piece. An oversized postcard is […] Written by Nicole Begley March 4, 2019March 4, 2019
Business Marketing The First Reason You Don’t Have More Clients Intro by Skip Cohen This is going to be a three-part post, so stay tuned for the second and third reasons your business might not be as strong as you hoped it would be. I completely agree with her point about pricing, but my pet peeve when I’m doing website reviews relates to the quality […] Written by Nicole Begley February 27, 2019February 27, 2019
Business Marketing A Costly Mistake in Marketing Intro by Skip Cohen Dozens of times I’ve written about all the great content on the Internet, starting with everything we share in the Marathon blog. It’s FREE, it’s so relevant and it’s written by so many different artists and business people in photography who all have the same goal – helping you build a […] Written by Nicole Begley December 5, 2018December 5, 2018
Business Marketing A 15 Minute Tip to Help You Market Your Photography Intro by Skip Cohen It’s so frustrating when I catch up to photographers who are upset because they don’t have the answers to building a stronger business. The answers are all out there and they cover virtually every aspect of business and marketing, together with your skill set, sense of customer service and the passion […] Written by Sarah Petty November 14, 2018November 14, 2018
Business Marketing Sell More, Charge More, Keep More Intro by Skip Cohen Near the beginning of 2016, Nicole Begley shared the post below. I modified the opening sentence to “2019,” but the truth is, it’s perfect for November. Yes, I know it’s the busiest time of year and hopefully, fourth quarter seasonality is going to bring the year to a profitable close, but […] Written by Nicole Begley November 13, 2018November 13, 2018
Business Marketing 13 Outstanding Marketing Ideas to Build Your Photography Business Intro by Skip Cohen There’s so much great content in this short video from Sarah Petty, and for many of you it could be life-changing, or at the very least business changing. While the focus is primarily on a portrait business, just about each tip applies to any specialty and in fact, any small business! […] Written by Sarah Petty October 29, 2018October 29, 2018
Charities Marketing Finding Non-profits that Fit With Your Style of Community Involvement Along with the sales seasonality of the fourth quarter comes a long list of opportunities for you to get involved in your community. In fact, it’s one of the very best ways to build your reputation and brand. Years ago I heard Jay Conrad Levinson, the father of guerrilla marketing, speak at what used to be […] Written by Skip Cohen October 22, 2018October 22, 2018
