Business Marketing Why You Need a Website Intro by Skip Cohen There are so many reasons you need a website, and I’m always surprised when I meet an artist who still thinks they can get by with just a Facebook page. Well, it’s simply not enough, and this post from Chamira Young hits on three key ingredients to building a stronger website, […] Written by Chamira Young July 15, 2019July 15, 2019
Business Marketing Rules to Live By as a Small Business Owner Intro by Skip Cohen The fun of so much of the wisdom Sarah Petty shares goes well beyond photography. In fact, today’s post applies to ANY small business. Your strategy for going beyond surviving and thriving is dependent on consistently exceeding client expectations and making yourself habit-forming! All of you have dreams of growing, profitability, […] Written by Sarah Petty July 8, 2019July 8, 2019
Business Marketing Your Public Image Intro by Skip Cohen Wandering through Sprouting Photographer, I came across this archived post by Robert Nowell. It’s so old school, and at the same time, it’s so EXACTLY the wakeup call, many photographers need to hear. I taught several workshops at a conference a few months back where so many of the attendees looked […] Written by Robert Nowell July 1, 2019July 1, 2019
Business Marketing Top 5 Reasons You Need to Send Direct Mail to High School Seniors Summer is here along with another class of high school seniors. Now is the time to get your high school senior marketing ready to go. Here are the top 5 reasons to include direct mail as one of the tools in your marketing plan: 1. In an article written by DMR (https://expandedramblings.com/index.php/10-print-marketing-statistics-know/) 79% of households say […] Written by Mark Weber June 20, 2019June 20, 2019
Marketing Social Media Ideas to Help You Build a Better Blog “If people like you they will listen to you, but if they trust you they’ll do business with you.” Zig Ziglar So many of you have blogs, but waste your time making them extensions of your galleries. A great blog is about building a community, and in turn, sharing content with your readers that they’re […] Written by Skip Cohen June 10, 2019June 10, 2019
Business Marketing Five Ideas to Help You Stay Away From Pricing Sensitivity Intro by Skip Cohen As I read this post from my pal, Bryan Caporicci, all I could think about was all the discounts mailings we get from Macy’s and Bed, Bath and Beyond. They’ve trained us to only shop when there’s a deal on! Even at checkout, if you don’t have a coupon with you, […] Written by Bryan Caporicci May 29, 2019May 29, 2019
Business Marketing Is a Visit to Your Website a Great Experience? Over the years we’ve talked a lot about working with clients and turning a sitting into an experience. In fact, it’s the foundation for a lot of what Tim and Beverly Walden talk about in their coaching program and speaking engagements. But I want to get you thinking about a different kind of experience, visiting […] Written by Skip Cohen May 28, 2019May 28, 2019
Business Marketing Building Your Business with Repeat Customers Intro by Skip Cohen Looking through the archives of SproutingPhotographer.com I came across this post by my good buddy Robert Nowell. In virtually every workshop, class or presentation I’ve spoken at in the last several years I’ve spent time on the importance of repeat business. But, it doesn’t happen by accident and it’s so important […] Written by Robert Nowell May 21, 2019May 21, 2019
Business Marketing Finding More Opportunities for Business Put a dozen photographers in a room and ask them how business is going and like Charlton Heston parting the Red Sea in the Ten Commandments, the room will split right down the middle. Half the group will be miserable, while the other half is thriving. But the one thing every photographer having a great […] Written by Skip Cohen May 13, 2019May 13, 2019
Business Marketing Cleaning Up Your Contact Page Your website is about what you sell, and your blog is about what’s in your heart. Since you’re trying to sell with your site, then your contact page is a critical component and so many of you make it hard for potential clients to talk with you directly. So, let’s talk about one of my […] Written by Skip Cohen March 18, 2019March 18, 2019
