Business Inspiration Marketing Let’s go fishin’ Intro by Skip Cohen Years ago back in my Polaroid days, we had a guest speaker at a marketing meeting, Ed Foreman, a motivational speaker out of Texas. That was over forty years ago and I still remember his advice when it came to sales: “If I can see the world through my client’s eyes, […] Written by Beverly Walden July 18, 2018July 18, 2018
Inspiration Marketing Beautiful Design Lives Here Intro by Skip Cohen Here’s the fun in today’s guest post from Beverly Walden’s archives, it’s about the importance of design, and she even shares a few tips to help you raise the bar on the way your material looks. The fun for me comes into play because so many of you don’t have Beverly’s […] Written by Beverly Walden June 25, 2018June 25, 2018
Business Marketing Your Welcome Packet – Part II Intro by Skip Cohen When Nicole Begley shared her original post about a welcome packet, there were some excellent questions from her readers. So, she wrote a second post answering those questions people needed help with the most. Now, think about your blog. Your target audience, unlike Nicole’s, is your customer base, and for most […] Written by Nicole Begley June 13, 2018June 13, 2018
Business Marketing Do You Have a Welcome Packet? Intro by Skip Cohen This might be one of my most favorite posts from Nicole Begley’s archives. First, think about the concept – professional photographers having a welcome packet. While many of you have put together folders for your clients, I love the continuity of Nicole’s complete packet. And, the concept certainly isn’t new – […] Written by Nicole Begley June 11, 2018June 11, 2018
Marketing Marketing Issues in Small Business Intro by Skip Cohen We’ve shared a lot of great content from Sarah Petty’s blog, Joy of Marketing. Here’s another gem I found written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s got a fantastic business sense and is a non-stop contributor working with Sarah to help artists […] Written by Sarah Petty June 6, 2018June 6, 2018
Business Marketing How’s Your Vision? I’m still amazed at how many photographers I meet who have entirely no vision, or they’re merely short-sighted. They have huge hearts, are well-motivated, even passionate about their desire to be a success, but they’ve never taken the time to stop and think about how to achieve their goals directly. I read a lot of […] Written by Skip Cohen June 4, 2018June 4, 2018
Business Marketing Setting Yourself Apart from the Competition Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content, in part thanks to Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s continuously focused on ideas to help photographers build a stronger business. In this classic topic from the Joy of Marketing’s archives, […] Written by Sarah Petty May 30, 2018May 30, 2018
Business Marketing The Value of Honest Feedback for Your Marketing Ideas Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content. I found this little gem recently written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s a non-stop contributor to excellent business/marketing tips, content and working with Sarah to help artists raise the […] Written by Sarah Petty May 21, 2018May 21, 2018
Business Inspiration Marketing How’s the Year Going So Far? A few years ago, frustrated with the economy and spending a lot of time talking to photographers who were finding new ways to “fight the battle”, I started my own campaign: “Just because the media says it’s going to be a bad year, doesn’t mean it has to be!” Well, the economy is better today, but […] Written by Skip Cohen May 16, 2018May 16, 2018
Business Marketing Networking and Relationships Intro by Skip Cohen In this short post from Beverly Walden, she hits on one aspect of networking, and it’s perfect for this time of year as business starts to ramp up. Building relationships are your most reliable marketing tool, but it’s not just about meeting people and getting your name out there but paying […] Written by Beverly Walden April 18, 2018April 18, 2018