Business Inspiration Marketing Goal Setting for 2018 Intro by Skip Cohen This post on goal setting was written by Nicole Begley many years ago, but it hits on a topic so many of us, myself included, do a terrible job with. We all have goals, but it’s rare we write them down in a way that’s concise and easily tracked. We pretty […] Written by Nicole Begley April 11, 2018April 11, 2018
Business Marketing Spring Seasonality is Right Around the Corner By Skip Cohen It’s the slow time for most photographers right now, at least regarding shooting, especially in the wedding and portrait specialties. However, that doesn’t mean it has to be the slow time for planning ways to build a stronger business. It’s time to be thinking about the upcoming seasonality. Think about the […] Written by Skip Cohen February 21, 2018February 21, 2018
Business Marketing Making Clients Happy and Building Loyalty Intro by Skip Cohen Beverly Walden is back and sharing one of my most favorite topics – creating customer loyalty. I also love the way Beverly wrote it in the first person, giving you the client’s perspective. Keeping clients happy and building loyalty is all about relationship building and exceeding expectations. In the same way, […] Written by Beverly Walden February 19, 2018February 19, 2018
Business Marketing When You’re Told You’re Too Expensive Intro by Skip Cohen It’s time to welcome a new contributor to the Marathon Blog. Meet Nicole Begley. Although there’s nothing, Nicole can’t photograph, her passion is pet photography, especially dogs. She’s also got a terrific sense of business as both an educator and business owner. In wandering through the archives of her blog, “Hair […] Written by Nicole Begley February 12, 2018February 12, 2018
Inspiration Marketing Respect the Print Intro by Skip Cohen. I’ve been friends with Beverly and Tim Walden for a whole lot of years. In fact, just a couple of years ago they spoke at one of Marathon’s special MAP summer programs. One of my favorite concepts they talk about at many of their workshops and presentations is the importance […] Written by Beverly Walden January 31, 2018January 31, 2018
Business Marketing Developing Partnerships – You’re Not Alone Intro by Skip Cohen In every marketing presentation/workshop, I’ve ever taught, I’ve talked about the importance of partnerships. Partnerships help you extend your reach and reduce your cost of marketing. For example, a Mother’s Day direct mail postcard from Marathon targeting portrait clients could easily partner with a florist and restaurant. The cost would […] Written by Beverly Walden January 10, 2018January 10, 2018
Business Marketing Ready to Attract the Senior Market? Intro by Skip Cohen There’s so much great content out in Cyberspace, and it’s not only free but loaded with actionable ideas to help you build a stronger business. The Joy of Marketing is one of those sites you need to scroll through. While this post is part of Sarah Petty’s blog, it was written […] Written by Sarah Petty January 8, 2018January 8, 2018
Business Marketing Stop Discounting and Undermining the Value of Your Brand Intro by Skip Cohen It’s a challenge, so many of you face – business is slow or a promotion you ran didn’t do as good as you had hoped. The solution is easy, just throw out an offer with a discount and bring the cost down. Right? NOT!!!! The minute you drop your pricing, especially […] Written by Sarah Petty December 27, 2017December 27, 2017
Business Marketing Reducing Your Marketing Costs Years ago I read a great article written by Donald Libey, a terrific strategic planner on the east coast. He wrote about consumer bundling, which was non-competing companies working together to hit a common target. The idea was brilliant and over my years at Hasselblad, we did promotions and advertising with Kodak, Bogen Photo (Now […] Written by Skip Cohen December 20, 2017December 20, 2017
Inspiration Marketing Happy New Year Intro by Skip Cohen Recently I shared a post by Mary Marantz from the archives of Justin and Mary’s blog. As Mary does so well, she got a little personal and while this one is similar it’s a perfect reminder to wish your readers a Happy New Year. We’re all searching for ways to thank […] Written by Justin & Mary Marantz December 11, 2017December 11, 2017