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Packaging – A Marketing Opportunity

Intro by Skip Cohen I love this recent post from the Walden Coaching newsletter because it hits on a topic, so many of you ignore: packaging. Think about the branding built into some of the products you recognize as high-end with strong perceived value. For example, that signature blue bag from Tiffany’s, a box of […]
Beverly Walden
Written by Beverly Walden March 11, 2020March 11, 2020
  1. Packaging

The Art of Packaging

How important is the packaging in which you deliver portraits and other photographic products to your clients? When you consider that the majority of photographic purchases are either initiated or entirely controlled by women clients, then the answer is clear: Packaging plays a huge role in enhancing your studio’s brand! Smart marketers know that women […]
Marathon Press
Written by Marathon Press October 12, 2011October 12, 2011

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