Marketing Marketing to ANYone! *Image Credit: Bryan Caporicci Intro by Skip Cohen Wandering through my good buddy Bryan Caporicci’s blog posts at SproutingPhotographer.com I came across these tips and loved the concept for several reasons. First, I love the way Bryan writes – always to the point and sharing great how-to content. Second, his tips for marketing, anything […] Written by Bryan Caporicci October 17, 2018October 17, 2018
Business Marketing Publicity and Marketing in the Fourth Quarter Intro by Skip Cohen Talking about publicity isn’t a new topic for my good buddy Bob Coates. In fact, we’ve shared three other posts previously on a similar topic. And, in looking through his archives, I ran across another post about marketing and publicity. It’s October and we’re into the seasonality of the fourth quarter. […] Written by Bob Coates October 3, 2018October 3, 2018
Business Marketing Helping Grow Your Business With Holiday Cards Intro by Skip Cohen For years holiday cards, both yours and as a product for your clients, have been a component of just about every marketing program/workshop I’ve ever given. Why? Because it’s one of the greatest tools you have for building brand awareness for your business. In this post, thanks to Sarah Petty, she […] Written by Sarah Petty September 10, 2018September 10, 2018
Business Charities Marketing Giving Back Helps Get New Clients Giving Back Helps Get New Clients Sometime in the late 80’s, I attended PPA’s annual marketing conference and Jay Conrad Levinson was a guest speaker. He’s the father of guerrilla marketing and is the one who actually coined the term. He passed away in 2013, but there’s no expiration date on anything he shared over […] Written by Sarah Petty August 8, 2018August 8, 2018
Business Marketing A List of Portrait Clients Who Want to Hire you in the Fourth Quarter! Intro by Skip Cohen Sarah Petty totally knocks another one out of the park with a list of 37 people who, if you put on your marketing hat, are ready to hire you right now. She’s done everything but make the call for you! She’s also hitting on a personal pet peeve of mine. There’s […] Written by Sarah Petty July 30, 2018July 30, 2018
Business Inspiration Marketing Let’s go fishin’ Intro by Skip Cohen Years ago back in my Polaroid days, we had a guest speaker at a marketing meeting, Ed Foreman, a motivational speaker out of Texas. That was over forty years ago and I still remember his advice when it came to sales: “If I can see the world through my client’s eyes, […] Written by Beverly Walden July 18, 2018July 18, 2018
Inspiration Marketing Beautiful Design Lives Here Intro by Skip Cohen Here’s the fun in today’s guest post from Beverly Walden’s archives, it’s about the importance of design, and she even shares a few tips to help you raise the bar on the way your material looks. The fun for me comes into play because so many of you don’t have Beverly’s […] Written by Beverly Walden June 25, 2018June 25, 2018
Business Marketing Your Welcome Packet – Part II Intro by Skip Cohen When Nicole Begley shared her original post about a welcome packet, there were some excellent questions from her readers. So, she wrote a second post answering those questions people needed help with the most. Now, think about your blog. Your target audience, unlike Nicole’s, is your customer base, and for most […] Written by Nicole Begley June 13, 2018June 13, 2018
Business Marketing Do You Have a Welcome Packet? Intro by Skip Cohen This might be one of my most favorite posts from Nicole Begley’s archives. First, think about the concept – professional photographers having a welcome packet. While many of you have put together folders for your clients, I love the continuity of Nicole’s complete packet. And, the concept certainly isn’t new – […] Written by Nicole Begley June 11, 2018June 11, 2018
Marketing Marketing Issues in Small Business Intro by Skip Cohen We’ve shared a lot of great content from Sarah Petty’s blog, Joy of Marketing. Here’s another gem I found written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s got a fantastic business sense and is a non-stop contributor working with Sarah to help artists […] Written by Sarah Petty June 6, 2018June 6, 2018
