Business Marketing How’s Your Vision? I’m still amazed at how many photographers I meet who have entirely no vision, or they’re merely short-sighted. They have huge hearts, are well-motivated, even passionate about their desire to be a success, but they’ve never taken the time to stop and think about how to achieve their goals directly. I read a lot of […] Written by Skip Cohen June 4, 2018June 4, 2018
Business Marketing Setting Yourself Apart from the Competition Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content, in part thanks to Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s continuously focused on ideas to help photographers build a stronger business. In this classic topic from the Joy of Marketing’s archives, […] Written by Sarah Petty May 30, 2018May 30, 2018
Business Marketing The Value of Honest Feedback for Your Marketing Ideas Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content. I found this little gem recently written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s a non-stop contributor to excellent business/marketing tips, content and working with Sarah to help artists raise the […] Written by Sarah Petty May 21, 2018May 21, 2018
Business Inspiration Marketing How’s the Year Going So Far? A few years ago, frustrated with the economy and spending a lot of time talking to photographers who were finding new ways to “fight the battle”, I started my own campaign: “Just because the media says it’s going to be a bad year, doesn’t mean it has to be!” Well, the economy is better today, but […] Written by Skip Cohen May 16, 2018May 16, 2018
Business Marketing Networking and Relationships Intro by Skip Cohen In this short post from Beverly Walden, she hits on one aspect of networking, and it’s perfect for this time of year as business starts to ramp up. Building relationships are your most reliable marketing tool, but it’s not just about meeting people and getting your name out there but paying […] Written by Beverly Walden April 18, 2018April 18, 2018
Business Inspiration Marketing Goal Setting for 2018 Intro by Skip Cohen This post on goal setting was written by Nicole Begley many years ago, but it hits on a topic so many of us, myself included, do a terrible job with. We all have goals, but it’s rare we write them down in a way that’s concise and easily tracked. We pretty […] Written by Nicole Begley April 11, 2018April 11, 2018
Business Marketing Spring Seasonality is Right Around the Corner By Skip Cohen It’s the slow time for most photographers right now, at least regarding shooting, especially in the wedding and portrait specialties. However, that doesn’t mean it has to be the slow time for planning ways to build a stronger business. It’s time to be thinking about the upcoming seasonality. Think about the […] Written by Skip Cohen February 21, 2018February 21, 2018
Business Marketing Making Clients Happy and Building Loyalty Intro by Skip Cohen Beverly Walden is back and sharing one of my most favorite topics – creating customer loyalty. I also love the way Beverly wrote it in the first person, giving you the client’s perspective. Keeping clients happy and building loyalty is all about relationship building and exceeding expectations. In the same way, […] Written by Beverly Walden February 19, 2018February 19, 2018
Business Marketing When You’re Told You’re Too Expensive Intro by Skip Cohen It’s time to welcome a new contributor to the Marathon Blog. Meet Nicole Begley. Although there’s nothing, Nicole can’t photograph, her passion is pet photography, especially dogs. She’s also got a terrific sense of business as both an educator and business owner. In wandering through the archives of her blog, “Hair […] Written by Nicole Begley February 12, 2018February 12, 2018
Inspiration Marketing Respect the Print Intro by Skip Cohen. I’ve been friends with Beverly and Tim Walden for a whole lot of years. In fact, just a couple of years ago they spoke at one of Marathon’s special MAP summer programs. One of my favorite concepts they talk about at many of their workshops and presentations is the importance […] Written by Beverly Walden January 31, 2018January 31, 2018
