Business Marketing What Word Best Describes Your Brand? Intro by Skip Cohen I love this post from Sarah Petty’s archives because it couldn’t be more appropriate today. Plus, it’s a mini-marketing course all in one blog post. So many of you have marketing support material that looks like every piece was designed by a different person with a different target audience in mind. […] Written by Sarah Petty August 21, 2017August 21, 2017
Marketing Social Media Soft-sell Marketing on Your Blog Intro by Skip Cohen As the fourth quarter approaches, it seems timely to get you thinking about another aspect of using your blog for marketing, but with an incredibly soft-sell approach. Take the time to read this post from Mary Marantz. While it’s over three years old, the message is timeless. She’s saying goodbye to the […] Written by Justin & Mary Marantz August 7, 2017August 7, 2017
Business Lifestyle Marketing How Long Do You Take to Make Decisions? There have been a few challenges recently that got me thinking about how long it takes some people and companies to make decisions. I’m not suggesting you need to jump into everything without research, but so often people use the process of decision-making as an excuse for being short on business sense. Years ago, before […] Written by Skip Cohen August 2, 2017August 2, 2017
Business Marketing Create a Need For Your Photography Intro by Skip Cohen Many years ago, back in my Polaroid days, we had a guest speaker at a meeting. His name was Ed Foreman, and he truly left a message that’s stayed with me all these years. “If I can see the world through my client’s eyes, then I can sell my client what […] Written by Mark Weber July 26, 2017July 26, 2017
Business Marketing To Blog or Not to Blog Intro by Skip Cohen You shouldn’t be in business today without a website. And, I’m convinced everyone should have a blog. Now, before a few of you start rolling your eyes here’s why: Your website is about what you sell, but your blog is about what’s in your heart. The two work together and help […] Written by Sarah Petty July 24, 2017July 24, 2017
Business Marketing Direct Mail – Back With a Vengeance Years ago the only way we had to reach consumers was through the post office. Then, along came the Internet and email. Suddenly email was the cure-all and billed as the snake oil of the 21st century for large scale communicating. For minimal cost, you could contact thousands of people. It was cheap, but today […] Written by Skip Cohen July 3, 2017July 3, 2017
Business Marketing The Power of a Hand-Written Note I was reading one of my old favorites recently, The Book of Awesome. Written by Neil Pasricha, it’s a series of simple awesome events, products and stuff we too often don’t experience anymore. Many of the things are events we’ve all forgotten about, like one of my favorites, “Getting something with actual handwriting on it […] Written by Skip Cohen June 12, 2017June 12, 2017
Business Marketing How to Ask for Referrals – Part II Intro by Skip Cohen In Part I of this special post, Bryan Caporicci gave you suggestions for laying down a solid foundation for referrals. Now it’s time to take some action. He’s sharing ten ideas here to help you build a more regular flow of referrals. Referrals don’t happen by accident – they’re the result […] Written by Bryan Caporicci June 7, 2017June 7, 2017
Business Marketing Creating a System for Referrals – Part I Intro by Skip Cohen Photography is a word-of-mouth business, yet so many of you act like a referral is something that happens by accident. With every client you should have the same fundamental goal, to exceed expectations. Customers who have great experiences share their enthusiasm. “Loyal customers, they don’t just come back, they don’t simply […] Written by Bryan Caporicci June 5, 2017June 5, 2017
Business Marketing Turning Great Service into a Lasting Memory Intro by Skip Cohen Finding this post in Sarah Petty’s archives got me thinking about so many of my own experiences and special memories. We just had good friends, Bobbi Lane and Lee Varis visiting recently and there’s now a framed print of the four of us on the wall in a very special “friends” […] Written by Sarah Petty May 15, 2017May 15, 2017
