Business Marketing Who Are You? Intro by Skip Cohen Lori Nordstrom and I have been friends for a whole lot of years. That friendship came out of the respect I have for her understanding of business, marketing and her ability to continuously give back to the photographic community! I found this post in her archives and I love the approach. […] Written by Lori Nordstrom September 27, 2017September 27, 2017
Business Marketing How Photographers Can Guarantee Customer Loyalty in Their Photography Business: Part I Intro by Skip Cohen Satisfaction is a rating. Loyalty is a brand! Shep Hyken One of the things I love about working on various projects with Bryan Caporicci is his ability to walk the talk. Although he’s a writer, educator, blogger, podcaster and developer, he’s also a full-time photographer with a healthy business, primarily in […] Written by Bryan Caporicci September 20, 2017September 20, 2017
Inspiration Marketing Social Media Sharing Your Personal Side in Blog Posts Intro by Skip Cohen Your website is about what you sell, while your blog is about what’s in your heart. The challenge with many of you is finding some middle ground when it comes to what you share in blog posts. You need to be careful and stay with what’s most interesting to your readers, […] Written by Justin & Mary Marantz September 13, 2017September 13, 2017
Marketing Social Media Increasing Traffic to Your Website Intro by Skip Cohen This post by Sarah Petty may be from her archives, but it’s so relevant today, especially with the number of you who now have both a website and a blog. Your Internet real estate is the equivalent of your storefront, but you’ve got to do a little work to show up […] Written by Sarah Petty September 11, 2017September 11, 2017
Marketing Mother’s Day – But Skip it’s September! Intro by Skip Cohen In working with Marathon and keeping their blog filled with ideas, every now and then one comes along that’s just a great way to plant a seed and get you thinking about future promotions. The timing is irrelevant. I ran across this post in Tamara Lackey’s blog – it goes back […] Written by Tamara Lackey September 6, 2017September 6, 2017
Inspiration Marketing The Real Benefits of Entering Print Competition Intro by Skip Cohen Twenty years ago I entered my first WPPI Print Competition. I had a great image taken while scuba diving and wanted to see how it did. At the time I worked for Hasselblad, so there was no connection to WPPI. Well, the photograph did well enough to be included in the […] Written by Sarah Petty August 28, 2017August 28, 2017
Business Marketing Taking Service to a Higher Level Intro by Skip Cohen This blog post by Bob Coates got me thinking about so many different things all of you should be doing in business, especially in the way you interact with your clients. It also reminded me of a great quote: by Roger Staubach: “There are no traffic jams along the extra mile!” […] Written by Bob Coates August 23, 2017August 23, 2017
Business Marketing What Word Best Describes Your Brand? Intro by Skip Cohen I love this post from Sarah Petty’s archives because it couldn’t be more appropriate today. Plus, it’s a mini-marketing course all in one blog post. So many of you have marketing support material that looks like every piece was designed by a different person with a different target audience in mind. […] Written by Sarah Petty August 21, 2017August 21, 2017
Marketing Social Media Soft-sell Marketing on Your Blog Intro by Skip Cohen As the fourth quarter approaches, it seems timely to get you thinking about another aspect of using your blog for marketing, but with an incredibly soft-sell approach. Take the time to read this post from Mary Marantz. While it’s over three years old, the message is timeless. She’s saying goodbye to the […] Written by Justin & Mary Marantz August 7, 2017August 7, 2017
Business Lifestyle Marketing How Long Do You Take to Make Decisions? There have been a few challenges recently that got me thinking about how long it takes some people and companies to make decisions. I’m not suggesting you need to jump into everything without research, but so often people use the process of decision-making as an excuse for being short on business sense. Years ago, before […] Written by Skip Cohen August 2, 2017August 2, 2017
