Business Marketing Create a Need For Your Photography Intro by Skip Cohen Many years ago, back in my Polaroid days, we had a guest speaker at a meeting. His name was Ed Foreman, and he truly left a message that’s stayed with me all these years. “If I can see the world through my client’s eyes, then I can sell my client what […] Written by Mark Weber July 26, 2017July 26, 2017
Business Marketing To Blog or Not to Blog Intro by Skip Cohen You shouldn’t be in business today without a website. And, I’m convinced everyone should have a blog. Now, before a few of you start rolling your eyes here’s why: Your website is about what you sell, but your blog is about what’s in your heart. The two work together and help […] Written by Sarah Petty July 24, 2017July 24, 2017
Business Marketing Direct Mail – Back With a Vengeance Years ago the only way we had to reach consumers was through the post office. Then, along came the Internet and email. Suddenly email was the cure-all and billed as the snake oil of the 21st century for large scale communicating. For minimal cost, you could contact thousands of people. It was cheap, but today […] Written by Skip Cohen July 3, 2017July 3, 2017
Business Marketing The Power of a Hand-Written Note I was reading one of my old favorites recently, The Book of Awesome. Written by Neil Pasricha, it’s a series of simple awesome events, products and stuff we too often don’t experience anymore. Many of the things are events we’ve all forgotten about, like one of my favorites, “Getting something with actual handwriting on it […] Written by Skip Cohen June 12, 2017June 12, 2017
Business Marketing How to Ask for Referrals – Part II Intro by Skip Cohen In Part I of this special post, Bryan Caporicci gave you suggestions for laying down a solid foundation for referrals. Now it’s time to take some action. He’s sharing ten ideas here to help you build a more regular flow of referrals. Referrals don’t happen by accident – they’re the result […] Written by Bryan Caporicci June 7, 2017June 7, 2017
Business Marketing Creating a System for Referrals – Part I Intro by Skip Cohen Photography is a word-of-mouth business, yet so many of you act like a referral is something that happens by accident. With every client you should have the same fundamental goal, to exceed expectations. Customers who have great experiences share their enthusiasm. “Loyal customers, they don’t just come back, they don’t simply […] Written by Bryan Caporicci June 5, 2017June 5, 2017
Business Marketing Turning Great Service into a Lasting Memory Intro by Skip Cohen Finding this post in Sarah Petty’s archives got me thinking about so many of my own experiences and special memories. We just had good friends, Bobbi Lane and Lee Varis visiting recently and there’s now a framed print of the four of us on the wall in a very special “friends” […] Written by Sarah Petty May 15, 2017May 15, 2017
Business Inspiration Marketing Never Stop Believing in Yourself A few times over the years I’ve shared this quote by Ross Perot: “Most people give up just when they’re about to achieve success. They quit on the one-yard line. They give up at the last minute of the game, one foot from a winning touchdown.” So many times over my career in this industry, […] Written by Skip Cohen May 10, 2017May 10, 2017
Business Marketing Techniques Seniors Intro by Skip Cohen The senior specialty for professional photographers has been one of the fastest growing segments for a number of years. Gone are the days of all the girls wearing a black shroud for their headshot and every guy in a dark blazer and tie. Senior photography today is about capturing the personality […] Written by Michele Celentano May 8, 2017May 8, 2017
Business Marketing Emotional Marketing Intro by Skip Cohen This post we’re sharing is a little longer than most, but take the time to read it all! I’ve shared this video from Justin and Mary Marantz numerous times in live workshops, online and in webinars. Although it was done many years ago, it remains one of the finest “about” pieces […] Written by Justin & Mary Marantz May 1, 2017May 1, 2017
