Business Inspiration Marketing Never Stop Believing in Yourself A few times over the years I’ve shared this quote by Ross Perot: “Most people give up just when they’re about to achieve success. They quit on the one-yard line. They give up at the last minute of the game, one foot from a winning touchdown.” So many times over my career in this industry, […] Written by Skip Cohen May 10, 2017May 10, 2017
Business Marketing Techniques Seniors Intro by Skip Cohen The senior specialty for professional photographers has been one of the fastest growing segments for a number of years. Gone are the days of all the girls wearing a black shroud for their headshot and every guy in a dark blazer and tie. Senior photography today is about capturing the personality […] Written by Michele Celentano May 8, 2017May 8, 2017
Business Marketing Emotional Marketing Intro by Skip Cohen This post we’re sharing is a little longer than most, but take the time to read it all! I’ve shared this video from Justin and Mary Marantz numerous times in live workshops, online and in webinars. Although it was done many years ago, it remains one of the finest “about” pieces […] Written by Justin & Mary Marantz May 1, 2017May 1, 2017
Marketing Tips on Press Releases Intro by Skip Cohen The other day we shared some thoughts on becoming your own publicity machine. It takes time and patience, but if you stay on top of it, the rewards can be amazing. It’s all about building relationships while at the same time, sharing newsworthy content. In today’s post, I wanted to share […] Written by Bob Coates April 26, 2017April 26, 2017
Marketing Becoming Your Own Publicity Machine Intro by Skip Cohen I’m amazed at how many artists read articles in the local paper and online about their competitors and think that the publicity is all about luck and timing. Publicity, while now and then might be completely accidental, for the most part, is the result of hard work and networking. And, unless […] Written by Bob Coates April 24, 2017April 24, 2017
Business Marketing Finding the Gaps in Your Market We’re through the first quarter and well into 2017. For most photographers business is picking up and the “season” has started, but that doesn’t mean you can just kick back and wait for the crowds to come through your door! “You’ve got to look for a gap, where competitors in a market have grown lazy […] Written by Skip Cohen April 19, 2017April 19, 2017
Marketing Plan Your High School Senior Campaign Direct Mail is still an effective way to reach the high school senior market. Photographers who conduct successful direct mail campaigns will tell you that there are 4 key elements necessary for success: Having an effective call-to-action to create excitement Repetition of the same message at least 3 times Timing your mailing to coincide with […] Written by Marathon Press April 17, 2017April 17, 2017
Business Marketing School Photography Don’t Wait Too Long to Book Schools for Fall The next two months are crucial if you want to get accounts booked for fall school pictures. Approximately one-third of schools have not yet selected their provider for next fall, but soon will. You need to get your business into consideration for last-minute opportunities before it’s too late. Your best chance to book accounts this […] Written by Chris Wunder April 17, 2017April 17, 2017
Business Marketing Social Media Blog Articles Should Come From Your Heart Intro by Skip Cohen If I were to just share this archived post from Mary Marantz most of you would think I was nuts. It doesn’t have a single thing to do with photography, let alone building a business. On the other hand, it has EVERYTHING to do with your business, especially your blog. Mary […] Written by Justin & Mary Marantz April 12, 2017April 12, 2017
Business Marketing Know Your Clients Intro by Skip Cohen Lori Nordstrom has written a lot about understanding the needs of your clients by identifying your own experiences with various vendors. It’s ironic that so often photographers build a business model completely at random, almost like the archer she describes in the beginning of this post pointing aimlessly, instead of at […] Written by Lori Nordstrom April 5, 2017April 5, 2017
