Business Marketing Identify Your Target Client Have you ever been to an archery shoot and watched the painstaking steps an archer follows before releasing his or her arrow? Carefully, the three fingers of one hand are hooked into a strong “claw” that draws back the string until it is taut and even with the chin. With his or her other arm […] Written by Lori Nordstrom May 3, 2016May 3, 2016
Business Marketing Keeping The Flame Alive “Why should I market?” is a question that many business owners ask and there is a very simple answer. In order for a flame to continue to stay lit it needs three things; fuel, oxygen and a spark. If you take one of those things away the flame goes out. Marketing creates the conditions under […] Written by Marathon Press December 16, 2015December 16, 2015
Inspiration Marketing Blog Posts Prompts – How to Overcome Writer’s Block Starting a blog and keeping it going can be a challenge at times. If you are sitting in front of your computer screen and saying to yourself “I know I should be writing but what should I write,” you are suffering from writer’s block. Don’t worry. You are not alone in your struggles. Writer’s block […] Written by Marathon Press December 1, 2015December 1, 2015
Business Marketing Social Media Must-Dos For Email Marketing Who wouldn’t want an inexpensive way to connect with their customers and raise their ROI? That is exactly what Email Marketing does! Email Marketing is engaging, inexpensive, easy to edit and a leading form of measurable marketing. Because Email marketing is so engaging, it leads to a higher ROI and a better relationship between you […] Written by Marathon Press November 17, 2015November 17, 2015
Business Marketing Social Media How to Improve Your Instagram When most people first hear the words “Social Media” they think about posting pictures and statuses to Facebook, Twitter and Instagram. While the primary function of these sites is to stay connected with friends and family members, these sites can also be a great place for you to expand your business. In her article, “8 Ways […] Written by Marathon Press November 3, 2015November 3, 2015
Business Marketing Promote Your Photography Business Online For Free! Marketing can be a very expensive part of your business, but it doesn’t have to be. There are many places online where you can promote your business for free! The Wix blog gives a few examples of these free online marketing platforms in their article, “8 Free Places to Promote Your Photography Business Online.” A few […] Written by Marathon Press October 28, 2015October 28, 2015
Business Marketing It’s Time to Take a Risk “Do not be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better. What if they are a little coarse, and you may get your coat soiled or torn? What if you do fail, and get fairly rolled in the dirt once or twice? Up again, you […] Written by Skip Cohen September 30, 2015September 30, 2015
Business Marketing Tips For Blogging Blogs are becoming more and more popular as the years progress. They are an excellent way to showcase your stunning photographs and a way to engage with current and prospective customers. But where do you begin? In his article “How to Write a (Better) Photography Blog Post,” Andy Bondurant gives six areas that every new and […] Written by Marathon Press September 22, 2015September 22, 2015
Business Marketing Sometimes Less is More in Communication In 1988, Howard Baker was President Reagan’s Chief of Staff and an avid photographer shooting Hasselblad, Nikon and Leica. As a Hasselblad shooter, we had invited him to lunch and he ended up turning the tables on us suggesting, “Why don’t you come to my house?” Well, “my house” was the Whitehouse. During our visit, I […] Written by Skip Cohen September 8, 2015September 8, 2015
Business Charities Marketing Paws for the Cause – Charitable Marketing For Your Photography Studio Charitable marketing can be a great way to promote your photography business in your local community and add revenue to your bottom line. We have many charitable marketing partnerships at our photography studios, but one of our VERY favorites and most profitable is our pet promotion. Several years ago we decided to partner with our […] Written by Mary Fisk-Taylor August 25, 2015August 25, 2015