Business Inspiration Marketing Just Shake It off I published a big part of this post at the beginning of the year on my own blog. It was the start of the traditional “slow season,” and photographers were split down the middle – half worried about dealing with the business’s downturn and the other half wanting to kick back, relax, and start thinking […] Written by Skip Cohen September 21, 2020September 21, 2020
Business Marketing Making Time for a Non-Plan Plan Intro by Skip Cohen Sarah Petty is without question a leader in marketing education and, more important, inspiration in our industry. Everything she writes and talks about in her podcasts gets me thinking about something I could be doing better. The post below was an email to me about a recent podcast she was doing. […] Written by Sarah Petty September 14, 2020September 14, 2020
Business Marketing Five Essential Ingredients for a Photography Business Intro by Skip Cohen Robert Nowell, together with Bryan Caporicci and I have been friends for a long time. Our friendship was born out of respect for the way they both work to help the imaging community and the attention given to their own clients. There’s a new norm the pandemic has created in photography, […] Written by Robert Nowell September 2, 2020September 2, 2020
Business Inspiration Holding Focus on Your Business and Career I shared the ideas below on my own blog recently and got a lot of good comments. It’s hard to stay focused on our careers when lately we hit so many stumbling blocks. I’m hoping you find some helpful ideas to get back on track and stop looking at the twists and turns in the […] Written by Skip Cohen August 31, 2020August 31, 2020
Business Inspiration Your Time, Your Kids and Your Dreams Intro by Skip Cohen Every week I get an email from Sarah Petty, and it’s always filled with something that makes me think. She needs to be on your radar. Last week I got the email below, and while it relates directly to a workshop she’s teaching, don’t underestimate the power of her message – […] Written by Sarah Petty August 27, 2020August 27, 2020
Business Inspiration Need a Creative Boost? Five Places to Hang Out Intro by Skip Cohen Chamira Young recently shared this post, and I wanted to share it here because it’s a great reminder of how much we have access to, especially during downtime. The Internet has changed everything we do, especially in photography. Think about how people share images today and the access we each have […] Written by Chamira Young August 24, 2020August 24, 2020
Business Selling is an ART, not a SCIENCE Intro by Skip Cohen People rarely buy what they need. They buy what they want. Seth Godin I’m on Bev Walden’s mailing list, and her regular “Tuesday Tidbits” emails never let me down. There are so many misconceptions out there with small business owners, thinking they know how to sell. They’ve done all their reading, […] Written by Beverly Walden August 19, 2020August 19, 2020
Business Marketing Do You Stand Out as a Brand and a Business? I shared the post below recently on my own blog and wanted to share it here on Marathon’s because it’s so important. The pandemic has put all of us in the same boat – business has slowed down. For many of you, it’s almost disappeared, and you’ve taken the need to hunker down to apply […] Written by Skip Cohen August 17, 2020August 17, 2020
Business Marketing Writing an Effective Email Campaign – Part Two Intro by Skip Cohen In the previous post, we shared ten different ideas for an email campaign to promote your business. Just because everyone is hunkered down, doesn’t mean you should as well, especially when it comes to ideas to rebuild your business. Bryan Caporicci continues sharing ideas to help you create more effective campaigns, […] Written by Bryan Caporicci August 12, 2020August 12, 2020
Business Marketing Writing an Effective Email Campaign – Part One Intro by Skip Cohen Bryan Caporicci and I have been friends for a long time. That friendship grew out of respect for the way he looks at the market. As a wedding photographer, he never slows down on finding ways to support his clients better. But the pandemic has changed all the rules, and what […] Written by Bryan Caporicci August 10, 2020August 10, 2020
