Inspiration Lifestyle When a Word Doesn’t Fit – Make a New One I shared this post a week ago on my own blog, but I love the concept and the feeling, thanks to my good buddy, Bob Coates. Bob’s always been ahead of the times. In fact, 2-3 years ago, after coming home sick after every major convention, he replaced handshakes and bro-hugs with an elbow bump. […] Written by Skip Cohen July 8, 2020July 8, 2020
Photo Editing Techniques Adding Signatures, Logos, Text and More in Photoshop…in seconds! Intro by Skip Cohen This is a very different post from what we usually share because it’s a “how-to” Photoshop piece from Suzette Allen’s archives. We’re all doing things a little differently since the pandemic, but we’re also doing new kinds of projects because we’ve had time on our hands. Suzette Allen has several different […] Written by Suzette Allen July 6, 2020July 6, 2020
News/Notes Happy 4th of July From our family to yours, we would like to wish everyone a happy and safe 4th of July. Our office will be closed beginning July 3rd through July 5th to celebrate with family and friends. Our Account Representatives will be available from 8 am – 5 pm central time on July 6th to answer questions […] Written by Marathon Press July 1, 2020July 1, 2020
Business Marketing Educating Your Clients From the First Call Intro by Skip Cohen There’s so much helpful content in the archives of different websites and blogs. Out for a scroll this week, I stumbled on this one from Robert Nowell. Written in 2014, it’s more relevant than ever! The pandemic has changed the approach to everything we do, especially in sales for photographers. It’s […] Written by Robert Nowell June 29, 2020June 29, 2020
Business Marketing Why Your Headshot is So Important Intro by Skip Cohen I found this post in Chamira Young’s blog, and it’s such a key element to giving your About page more impact. Seriously, what does it say about you as a professional photographer if your headshot looks like it was taken by your kids or a bad selfie? Imagine a great chef […] Written by Chamira Young June 24, 2020June 24, 2020
Business Marketing Are You a Cage-Free Egg? Intro by Skip Cohen “People rarely buy what they need. They buy what they want.” Seth Godin One of the industry’s very best marketing and business writers, educators, and motivators is Sarah Petty. Signed up for everything she shares, I regularly get her emails, and they always track to something useful in helping me think […] Written by Sarah Petty June 22, 2020June 22, 2020
Business Inspiration Stay Calm and Don’t Give Up! Intro by Skip Cohen Every Tuesday Bev Walden sends out a “Tuesday Tidbit,” and each time she’s been inspirational. We’re all feeling the same stress. The pandemic has had a dramatic impact on the business of being a photographer. For that matter, it’s effecting EVERY small-business owner, but this is where faith comes into play. […] Written by Beverly Walden June 15, 2020June 15, 2020
Business Marketing Building a New Foundation in 2020: Part IV – Becoming a Publicity Machine This is Part IV in ideas to help you build a new foundation for your business. Once again, the pandemic created a long list of challenges in maintaining your presence as an artist and business owner. Then, added to the fear of the coronavirus, so many photographers withdrew and, instead of maintaining a presence, disappeared […] Written by Skip Cohen June 10, 2020June 10, 2020
Business Marketing Building a New Foundation in 2020: Part III: Getting Involved in Your Community If there is a positive side to the pandemic, it’s that we’re all in the crisis together. You’re not the only one hunkered down over the last few months. You’re also not the only one frustrated, anxious, bored, impatient and missing contact with friends and clients. That means there’s an opportunity for you to take […] Written by Skip Cohen June 8, 2020June 8, 2020
Business Marketing Building a New Foundation in 2020 – Part II: Your Blog The pandemic has changed everything in the way you do business. As a result, your Internet real estate is more valuable than ever before. Great images are essential to pulling in new clients, but they’re interested in who you are. Social distancing is limiting their contact, but not in cyberspace. While your website is about […] Written by Skip Cohen June 3, 2020June 3, 2020
