Marketing Social Media Ideas to Help You Build a Better Blog “If people like you they will listen to you, but if they trust you they’ll do business with you.” Zig Ziglar So many of you have blogs, but waste your time making them extensions of your galleries. A great blog is about building a community, and in turn, sharing content with your readers that they’re […] Written by Skip Cohen June 10, 2019June 10, 2019
Inspiration Techniques Nothing Beats Hands-on Education Intro by Skip Cohen Suzette shared this post a long time back, but nothing has changed, and her thoughts have no expiration date! Nothing beats hands-on education. There’s plenty of great content on the Internet. In fact, I share videos from various manufacturers and short tips all the time on the SCU blog, but when […] Written by Suzette Allen June 5, 2019June 5, 2019
Inspiration Lifestyle Your Ego: Undermining or Supportive? Your Ego: Undermining or Supportive? Intro by Skip Cohen We don’t usually get into the self-help side of our lives very often on the Marathon blog, but I loved this past post from my buddy Rob Nowell. We typically think of “ego” as it relates to arrogance, but as Rob points out, there are so […] Written by Robert Nowell June 3, 2019June 3, 2019
Business Marketing Five Ideas to Help You Stay Away From Pricing Sensitivity Intro by Skip Cohen As I read this post from my pal, Bryan Caporicci, all I could think about was all the discounts mailings we get from Macy’s and Bed, Bath and Beyond. They’ve trained us to only shop when there’s a deal on! Even at checkout, if you don’t have a coupon with you, […] Written by Bryan Caporicci May 29, 2019May 29, 2019
Business Marketing Is a Visit to Your Website a Great Experience? Over the years we’ve talked a lot about working with clients and turning a sitting into an experience. In fact, it’s the foundation for a lot of what Tim and Beverly Walden talk about in their coaching program and speaking engagements. But I want to get you thinking about a different kind of experience, visiting […] Written by Skip Cohen May 28, 2019May 28, 2019
Business Marketing Building Your Business with Repeat Customers Intro by Skip Cohen Looking through the archives of SproutingPhotographer.com I came across this post by my good buddy Robert Nowell. In virtually every workshop, class or presentation I’ve spoken at in the last several years I’ve spent time on the importance of repeat business. But, it doesn’t happen by accident and it’s so important […] Written by Robert Nowell May 21, 2019May 21, 2019
Techniques Is It Time to Sharpen Your Skills? Intro by Skip Cohen I remember being at a workshop with the legendary Don Blair many years ago. He was into his seventies and sitting in the back of the room furiously taking notes on a presentation by Nick Vedros, one of the industry’s best commercial photographers. Don never stopped learning, always wanting to raise […] Written by Chamira Young May 15, 2019May 15, 2019
Business Marketing Finding More Opportunities for Business Put a dozen photographers in a room and ask them how business is going and like Charlton Heston parting the Red Sea in the Ten Commandments, the room will split right down the middle. Half the group will be miserable, while the other half is thriving. But the one thing every photographer having a great […] Written by Skip Cohen May 13, 2019May 13, 2019
Business Inspiration How to Overcome the Overwhelm as a Professional Photographer Intro by Skip Cohen Sarah Petty’s back again with OUTSTANDING advice to help you kill the feeling of being overwhelmed as a small business owner and professional photographer. My passion for this industry is on the business and marketing side, and I don’t make a living as a professional photographer. Well, I found a lot […] Written by Sarah Petty May 8, 2019May 8, 2019
Business Thinking Like Your Target Audience When Pricing Your Work Intro by Skip Cohen Robert Nowell might be new to the Marathon Blog, but he’s certainly not new to photography and helping all of us do a better job of creating a stronger customer experience. In this archived post from SproutingPhotographer.com, I loved his approach of suggesting we think more like consumers when pricing our […] Written by Robert Nowell May 6, 2019May 6, 2019
