Business When You Lose the Sale Intro by Skip Cohen I love this post from Sarah Petty’s archives because it’s a topic so many of you can identify with. The author is Erin Verbeck, Sarah’s Chief Joy Officer at Joy of Marketing. Of all the things she’s written this is one of my favorites as she talks about that moment of […] Written by Sarah Petty November 28, 2018November 28, 2018
Inspiration Lifestyle Morning Optimism “The moment when you first wake up in the morning is the most wonderful of the twenty-four hours. No matter how weary or dreary you may feel, you possess the certainty that, during the day that lies before you, absolutely anything may happen. And the fact that it practically always doesn’t, matters not a jot. […] Written by Skip Cohen November 26, 2018November 26, 2018
Business Marketing A 15 Minute Tip to Help You Market Your Photography Intro by Skip Cohen It’s so frustrating when I catch up to photographers who are upset because they don’t have the answers to building a stronger business. The answers are all out there and they cover virtually every aspect of business and marketing, together with your skill set, sense of customer service and the passion […] Written by Sarah Petty November 14, 2018November 14, 2018
Business Marketing Sell More, Charge More, Keep More Intro by Skip Cohen Near the beginning of 2016, Nicole Begley shared the post below. I modified the opening sentence to “2019,” but the truth is, it’s perfect for November. Yes, I know it’s the busiest time of year and hopefully, fourth quarter seasonality is going to bring the year to a profitable close, but […] Written by Nicole Begley November 13, 2018November 13, 2018
Business Your Business Needs a Good Team “In motivating people, you’ve got to engage their minds and their hearts. I motivate people, I hope, by example- and perhaps by excitement, by having productive ideas to make others feel involved.” Rupert Murdoch So many of you think of yourselves as a pilot who’s always flying solo. Yet, there are other people who support […] Written by Skip Cohen November 8, 2018November 8, 2018
Business Pricing Your Albums Intro by Skip Cohen There’s so much great content on the Internet and most of the marketing material is timeless in its potential to help you build a stronger business. I recently ran across this short post by Nicole Begley about album pricing. It’s perfect for this time of year when many of you will […] Written by Nicole Begley November 5, 2018November 5, 2018
Business Inspiration Just Watch the Left Front Fender – by Skip’s Dad A few years back I talked my Dad into doing a guest post on my blog. I finally closed the deal, but only after we negotiated a life-changing compensation program that hopefully won’t disturb his Social Security and is comparable to what he underpaid me as a kid! LOL What I was most happy with […] Written by Skip Cohen October 31, 2018October 31, 2018
Business Marketing 13 Outstanding Marketing Ideas to Build Your Photography Business Intro by Skip Cohen There’s so much great content in this short video from Sarah Petty, and for many of you it could be life-changing, or at the very least business changing. While the focus is primarily on a portrait business, just about each tip applies to any specialty and in fact, any small business! […] Written by Sarah Petty October 29, 2018October 29, 2018
Business Finding a Good Accountant If you’re familiar with right brain vs left brain, then you know that we’re all heavier on one side than the other. And, regardless of information over the last few years that seems to challenge some aspects of the concept, I still believe in it and went through the analysis process at Polaroid many years […] Written by Justin & Mary Marantz October 24, 2018October 24, 2018
Charities Marketing Finding Non-profits that Fit With Your Style of Community Involvement Along with the sales seasonality of the fourth quarter comes a long list of opportunities for you to get involved in your community. In fact, it’s one of the very best ways to build your reputation and brand. Years ago I heard Jay Conrad Levinson, the father of guerrilla marketing, speak at what used to be […] Written by Skip Cohen October 22, 2018October 22, 2018
