Business The Perfect Time to Do a Business Plan – NOW! The Perfect Time to Do a Business Plan – NOW! Intro by Skip Cohen The Joy of Marketing is Sarah Petty’s blog and it’s filled with great content. I discovered another gem recently while taking a scroll through her archives. For most of you it’s still “slow season,” but as I’ve written so many times […] Written by Sarah Petty March 5, 2018March 5, 2018
Techniques What’s the Best Lens for Pet Photography? Intro by Skip Cohen This is a very different post from what we normally share on the Marathon Blog, but it’s so loaded with great content and tips. Nicole Begley’s blog, Hair of the Dog, is all about pet photography. There’s a lot of great content, all timeless in its relevance to helping you become […] Written by Nicole Begley February 28, 2018February 28, 2018
Business Stop Quoting and Start Qualifying Intro by Skip Cohen Beverly Walden’s topic today couldn’t be more appropriate for this time of year. It’s the slow season and the perfect time for you to think about so many different aspects of your business, especially how you answer questions about the costs of your services and products. Business is going to start […] Written by Beverly Walden February 26, 2018February 26, 2018
Business Marketing Spring Seasonality is Right Around the Corner By Skip Cohen It’s the slow time for most photographers right now, at least regarding shooting, especially in the wedding and portrait specialties. However, that doesn’t mean it has to be the slow time for planning ways to build a stronger business. It’s time to be thinking about the upcoming seasonality. Think about the […] Written by Skip Cohen February 21, 2018February 21, 2018
Business Marketing Making Clients Happy and Building Loyalty Intro by Skip Cohen Beverly Walden is back and sharing one of my most favorite topics – creating customer loyalty. I also love the way Beverly wrote it in the first person, giving you the client’s perspective. Keeping clients happy and building loyalty is all about relationship building and exceeding expectations. In the same way, […] Written by Beverly Walden February 19, 2018February 19, 2018
Business Planting Business Seeds for the Year Ahead Intro by Skip Cohen In wandering through the archives of SproutingPhotographer.com, I came across this post by Bryan Caporicci, and it’s perfect to share right now. In fact, it’s more than perfect; it should be mandatory for many of you to read. When Bryan wrote it, he was in the middle of the busy season, […] Written by Bryan Caporicci February 14, 2018February 14, 2018
Business Marketing When You’re Told You’re Too Expensive Intro by Skip Cohen It’s time to welcome a new contributor to the Marathon Blog. Meet Nicole Begley. Although there’s nothing, Nicole can’t photograph, her passion is pet photography, especially dogs. She’s also got a terrific sense of business as both an educator and business owner. In wandering through the archives of her blog, “Hair […] Written by Nicole Begley February 12, 2018February 12, 2018
Business Lifestyle The Value of Honest Feedback Intro by Skip Cohen While this archived post is part of Sarah Petty’s blog, it was written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s a non-stop contributor to excellent business/marketing tips, content and working with Sarah to help artists raise the bar on the quality of their […] Written by Sarah Petty February 7, 2018February 7, 2018
Business The Importance of Handling Customer Complaints Quickly “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a […] Written by Skip Cohen February 5, 2018February 5, 2018
Inspiration Marketing Respect the Print Intro by Skip Cohen. I’ve been friends with Beverly and Tim Walden for a whole lot of years. In fact, just a couple of years ago they spoke at one of Marathon’s special MAP summer programs. One of my favorite concepts they talk about at many of their workshops and presentations is the importance […] Written by Beverly Walden January 31, 2018January 31, 2018
