Business Consistency Intro by Skip Cohen I’m always surprised when I hear about photographers who do nothing with their presentation of the final product to the client. These artists have worked hard to capture and create some stunning images and then deliver them in the equivalent of a lunch bag! Here’s my point – this is a […] Written by Sarah Petty June 28, 2017June 28, 2017
Business Holidays Lifestyle Planning a Vacation – the Five-Week Plan Intro by Skip Cohen One of the biggest challenges of being a business owner is taking time off. All of us at some point wind up in the same boat – believing we just can’t take a vacation. I’m not talking about a long weekend or one day here and there, but a true uninterrupted-don’t-think-about-work […] Written by Bryan Caporicci June 26, 2017June 26, 2017
Business Inspiration Pet Photography – At the Top of the List Intro by Skip Cohen Several years ago Tamara Lackey published a blog post about her family’s experience with a new puppy. The short post is below. It’s the perfect reminder of the role pets play in our lives, but like the old expression about the shoemaker’s children needing shoes, so many photographers forget to share […] Written by Tamara Lackey June 19, 2017June 19, 2017
Inspiration Techniques Never Stop Building Your Skill Set Intro by Skip Cohen Five years ago Michele Celentano got up to speak to a group of photographers at an SCU boot camp we held in Las Vegas. She looked around the room, was quiet for a second and then said, “Twenty years ago I was sitting right where you are and wondering how long […] Written by Michele Celentano June 14, 2017June 14, 2017
Business Marketing The Power of a Hand-Written Note I was reading one of my old favorites recently, The Book of Awesome. Written by Neil Pasricha, it’s a series of simple awesome events, products and stuff we too often don’t experience anymore. Many of the things are events we’ve all forgotten about, like one of my favorites, “Getting something with actual handwriting on it […] Written by Skip Cohen June 12, 2017June 12, 2017
Business Marketing How to Ask for Referrals – Part II Intro by Skip Cohen In Part I of this special post, Bryan Caporicci gave you suggestions for laying down a solid foundation for referrals. Now it’s time to take some action. He’s sharing ten ideas here to help you build a more regular flow of referrals. Referrals don’t happen by accident – they’re the result […] Written by Bryan Caporicci June 7, 2017June 7, 2017
Business Marketing Creating a System for Referrals – Part I Intro by Skip Cohen Photography is a word-of-mouth business, yet so many of you act like a referral is something that happens by accident. With every client you should have the same fundamental goal, to exceed expectations. Customers who have great experiences share their enthusiasm. “Loyal customers, they don’t just come back, they don’t simply […] Written by Bryan Caporicci June 5, 2017June 5, 2017
Business Getting Your Business Started Intro by Skip Cohen Years ago at a workshop in Ohio, I heard Jerry Ghionis talk about running a business as an artist. I’m paraphrasing a little, but you’ll get the point. “The way we get started is all backward. We get our gear and start shooting, building our skill set and at the same […] Written by Lori Nordstrom May 31, 2017May 31, 2017
Lifestyle Managing Stress in Relationships Intro by Skip Cohen Over the years Tamara Lackey has shared so much insight into the more personal side of life and business. For example, my office is in my home, and my wife and I are around each other all day. Like any couple, we don’t always do the greatest job when it comes […] Written by Tamara Lackey May 24, 2017May 24, 2017
Business Inspiration Fine Tuning Your Writing Skills Most photographers see themselves as artists. We also know a picture is worth a thousand words. Unfortunately, so many artists, when they have to use those words without supportive images are lost. They’re not very good at written communications, and it seems to be an issue with young and old photographers alike. It’s one thing […] Written by Skip Cohen May 22, 2017May 22, 2017
