Business Marketing To Blog or Not to Blog Intro by Skip Cohen You shouldn’t be in business today without a website. And, I’m convinced everyone should have a blog. Now, before a few of you start rolling your eyes here’s why: Your website is about what you sell, but your blog is about what’s in your heart. The two work together and help […] Written by Sarah Petty July 24, 2017July 24, 2017
Business Photo Editing Product Info School Photography Technology Introducing New XTractions HYBRID – An Alternative to Green Screen School Photographers, Marathon’s new XTractions HYBRID post-production services can save you 50% or more on your Green Screen image processing this Fall. Here’s how it works: First, you don’t need to photograph with green screen for your traditional underclass head-and-shoulders program this Fall to still get premium background options. Instead, choose to use one of […] Written by Marathon Press July 13, 2017July 13, 2017
Business Product Info School Photography Now’s a Great Time to Book New Yearbook Business Why? Because many schools were dissatisfied with the quality, service and delivery they received from their yearbook company this past May and June, and want to change providers for the new school year. You can solve their headaches by offering to bundle both your school photography services and yearbook publishing through Marathon Press as one […] Written by Marathon Press July 13, 2017July 13, 2017
Business Product Info School Photography Youth Sports League Photographers – Need a Competitive Edge to Book More Business? Marathon’s Sports Bag Tag program may be the answer. Here’s how it works: Close the deal by offering a FREE sports portrait bag tag with the purchase of any of your packages. This is a $5 retail value, but it costs you only .50 – .75 each depending on which packaging you offer. The Leagues […] Written by Marathon Press July 13, 2017July 13, 2017
Business Are You Guilty of Brand Failure? Intro by Skip Cohen Sarah Petty shared this post a long time back and it got me thinking about the brand so many of you are working hard to build. For many of you there simply is no continuity. Sarah wrote: “Everything about your business is part of your brand…” Today that goes far beyond […] Written by Sarah Petty July 13, 2017July 13, 2017
Inspiration Techniques Print Competition – Success and Building Your Skill Set Intro by Skip Cohen Years ago I entered my first print for competition. It was at WPPI and I only entered one print. The judging was open to the public, so that Saturday morning when I knew my print was likely to be judged, I wandered into the room and quietly sat down in the […] Written by Bob Coates July 10, 2017July 10, 2017
Techniques Improvising When You Don’t Have a Lighting Modifier Intro by Skip Cohen A few years back Justin and Mary Marantz started a series of short technique posts called “Pancake Sessions.” They’re short, easy to understand and tie back to some of the techniques that have helped make them two of the industry’s best educators and wedding artists. I’m convinced that wedding photographers, more […] Written by Justin & Mary Marantz July 5, 2017July 5, 2017
Business Marketing Direct Mail – Back With a Vengeance Years ago the only way we had to reach consumers was through the post office. Then, along came the Internet and email. Suddenly email was the cure-all and billed as the snake oil of the 21st century for large scale communicating. For minimal cost, you could contact thousands of people. It was cheap, but today […] Written by Skip Cohen July 3, 2017July 3, 2017
Business Consistency Intro by Skip Cohen I’m always surprised when I hear about photographers who do nothing with their presentation of the final product to the client. These artists have worked hard to capture and create some stunning images and then deliver them in the equivalent of a lunch bag! Here’s my point – this is a […] Written by Sarah Petty June 28, 2017June 28, 2017
Business Holidays Lifestyle Planning a Vacation – the Five-Week Plan Intro by Skip Cohen One of the biggest challenges of being a business owner is taking time off. All of us at some point wind up in the same boat – believing we just can’t take a vacation. I’m not talking about a long weekend or one day here and there, but a true uninterrupted-don’t-think-about-work […] Written by Bryan Caporicci June 26, 2017June 26, 2017
