Business Charities Marketing How to Plan Your Mini-Session and Events Calendar I love to plan Mini-Sessions and Events in my business. Events are high-energy, lots of fun and bring in quick revenue. Over the years, I have found that the better I plan for my events, the more profitable they are! By careful planning and putting a system in place, my events are very successful. Here […] Written by Lori Nordstrom July 28, 2016July 28, 2016
Business Why I Don’t Book Clients From Email I’m not right for everyone. In fact, I’m not right for MOST people who are shopping for photography. I hear no a lot and that’s okay with me. I’m not the photographer if you want photos of your kids to only share digitally on social media. I focus on creating art for my clients’ homes. […] Written by Sarah Petty July 19, 2016July 19, 2016
Business Procrastination – Get That Monkey Off Your Back It’s an almost typical Sunday morning. I woke up pleased with myself for “sleeping in.” After all, it was almost 8 o’clock and every day I’m usually up around 6:30 am. I was at the computer doing an “inventory” of things on my mind for a post when I saw the clock on the monitor. […] Written by Skip Cohen July 13, 2016July 13, 2016
Business Why I Don’t Sell Digital Files One question people often ask me is, “Sarah…why don’t you sell digital files to your clients?” My answer to that question is that I’m not in the CD-selling business. It’s not a sustainable business model for me, as a portrait photographer, to sell high-resolution digital files for a few hundred bucks. If I wanted to […] Written by Sarah Petty June 21, 2016June 21, 2016
Business Marketing The Not-So-Secret Weapon Of Customer Service In business, “service” is the name of the game. I’ve written a lot about Customer Service because it’s the strongest weapon you have in the battle for brand awareness. You’ve got to exceed customer expectations. And, sometimes you’re going to be buried in last minute requests from customers with less than wonderful timing! My career […] Written by Skip Cohen June 14, 2016June 14, 2016
Business Stop Dreaming and Start Doing… But Where Do I Start? I hear from so many photographers who are ready to go from “portfolio building” to getting their business started, and even from established photographers who know they need to make changes in their business. Well, it’s time to stop dreaming and start doing, but the big question is, “Where do I even start?!” There is […] Written by Lori Nordstrom June 7, 2016June 7, 2016
Business 10 Photography Sales Mistakes That Will Kill Your Orders Do you pour your soul into photography sessions, only to see little money come in for your time and effort? Do you routinely hear customers say your work is beautiful, yet they fail to follow up their praise by placing a sizable order? When they do place orders, are their purchases much smaller than you’d […] Written by Sarah Petty May 23, 2016May 23, 2016
Business Marketing Choosing What Is Best For You “The greatest pleasure in life is doing what people say you cannot do!” Author Unknown I had a big grin on my face when I found this quote because it has been my mantra since I left Rangefinder in 2009 and started my own business. In fact, I start out almost every presentation with the […] Written by Skip Cohen May 17, 2016May 17, 2016
Business Marketing Identify Your Target Client Have you ever been to an archery shoot and watched the painstaking steps an archer follows before releasing his or her arrow? Carefully, the three fingers of one hand are hooked into a strong “claw” that draws back the string until it is taut and even with the chin. With his or her other arm […] Written by Lori Nordstrom May 3, 2016May 3, 2016
Business How to NOT Handle a Customer Service Problem This story is a great lesson in what not to do when it comes to customer service. The short version scenario goes like this: I haven’t been in a Kmart in years. In fact, I’m not sure where a store even is down here. However, we got a request for the newest baby in the […] Written by Skip Cohen April 14, 2016April 14, 2016
