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  1. Techniques

Improvising When You Don’t Have a Lighting Modifier

Intro by Skip Cohen A few years back Justin and Mary Marantz started a series of short technique posts called “Pancake Sessions.” They’re short, easy to understand and tie back to some of the techniques that have helped make them two of the industry’s best educators and wedding artists. I’m convinced that wedding photographers, more […]
Justin & Mary Marantz
Written by Justin & Mary Marantz July 5, 2017July 5, 2017
  1. Business
  2. Marketing

Direct Mail – Back With a Vengeance

Years ago the only way we had to reach consumers was through the post office.  Then, along came the Internet and email.   Suddenly email was the cure-all and billed as the snake oil of the 21st century for large scale communicating.  For minimal cost, you could contact thousands of people. It was cheap, but today […]
Skip Cohen
Written by Skip Cohen July 3, 2017July 3, 2017
  1. Business

Consistency

Intro by Skip Cohen I’m always surprised when I hear about photographers who do nothing with their presentation of the final product to the client. These artists have worked hard to capture and create some stunning images and then deliver them in the equivalent of a lunch bag! Here’s my point – this is a […]
Sarah Petty
Written by Sarah Petty June 28, 2017June 28, 2017
  1. Business
  2. Holidays
  3. Lifestyle

Planning a Vacation – the Five-Week Plan

Intro by Skip Cohen One of the biggest challenges of being a business owner is taking time off. All of us at some point wind up in the same boat – believing we just can’t take a vacation. I’m not talking about a long weekend or one day here and there, but a true uninterrupted-don’t-think-about-work […]
Bryan Caporicci
Written by Bryan Caporicci June 26, 2017June 26, 2017
  1. Business
  2. Inspiration

Pet Photography – At the Top of the List

Intro by Skip Cohen Several years ago Tamara Lackey published a blog post about her family’s experience with a new puppy. The short post is below. It’s the perfect reminder of the role pets play in our lives, but like the old expression about the shoemaker’s children needing shoes, so many photographers forget to share […]
Tamara Lackey
Written by Tamara Lackey June 19, 2017June 19, 2017
  1. Inspiration
  2. Techniques

Never Stop Building Your Skill Set

Intro by Skip Cohen Five years ago Michele Celentano got up to speak to a group of photographers at an SCU boot camp we held in Las Vegas. She looked around the room, was quiet for a second and then said, “Twenty years ago I was sitting right where you are and wondering how long […]
Michele Celentano
Written by Michele Celentano June 14, 2017June 14, 2017
  1. Business
  2. Marketing

The Power of a Hand-Written Note

I was reading one of my old favorites recently, The Book of Awesome. Written by Neil Pasricha, it’s a series of simple awesome events, products and stuff we too often don’t experience anymore. Many of the things are events we’ve all forgotten about, like one of my favorites, “Getting something with actual handwriting on it […]
Skip Cohen
Written by Skip Cohen June 12, 2017June 12, 2017
  1. Business
  2. Marketing

How to Ask for Referrals – Part II

Intro by Skip Cohen In Part I of this special post, Bryan Caporicci gave you suggestions for laying down a solid foundation for referrals. Now it’s time to take some action. He’s sharing ten ideas here to help you build a more regular flow of referrals. Referrals don’t happen by accident – they’re the result […]
Bryan Caporicci
Written by Bryan Caporicci June 7, 2017June 7, 2017
  1. Business
  2. Marketing

Creating a System for Referrals – Part I

Intro by Skip Cohen Photography is a word-of-mouth business, yet so many of you act like a referral is something that happens by accident. With every client you should have the same fundamental goal, to exceed expectations. Customers who have great experiences share their enthusiasm. “Loyal customers, they don’t just come back, they don’t simply […]
Bryan Caporicci
Written by Bryan Caporicci June 5, 2017June 5, 2017
  1. Business

Getting Your Business Started

Intro by Skip Cohen Years ago at a workshop in Ohio, I heard Jerry Ghionis talk about running a business as an artist. I’m paraphrasing a little, but you’ll get the point. “The way we get started is all backward. We get our gear and start shooting, building our skill set and at the same […]
Lori Nordstrom
Written by Lori Nordstrom May 31, 2017May 31, 2017

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