Business Marketing Social Media Blog Articles Should Come From Your Heart Intro by Skip Cohen If I were to just share this archived post from Mary Marantz most of you would think I was nuts. It doesn’t have a single thing to do with photography, let alone building a business. On the other hand, it has EVERYTHING to do with your business, especially your blog. Mary […] Written by Justin & Mary Marantz April 12, 2017April 12, 2017
Business Technology I Believe… Intro by Skip Cohen Four years ago Michele Celentano published “I Believe.” Not only did she share it with an industry plagued by consumers who don’t understand the importance of printed photographs, but she gave everybody the authority to plagiarize what she wrote. So, here it is, a great piece to copy and share with […] Written by Michele Celentano April 10, 2017April 10, 2017
Business Marketing Know Your Clients Intro by Skip Cohen Lori Nordstrom has written a lot about understanding the needs of your clients by identifying your own experiences with various vendors. It’s ironic that so often photographers build a business model completely at random, almost like the archer she describes in the beginning of this post pointing aimlessly, instead of at […] Written by Lori Nordstrom April 5, 2017April 5, 2017
Business There’s No Such Thing as Too Much Contact Information Intro by Skip Cohen I found this short post in Sarah Petty’s archives from years ago. What amazes me is that so many of you are still making the same mistakes. The issue isn’t just a hard copy business card, but everywhere you put your contact information, including your website and blog. We live in […] Written by Sarah Petty April 3, 2017April 3, 2017
Business Right Brain vs. Left Brain There’s been some discussion recently about the validity of right brain vs left brain, but myth or not I’m still a believer. Regardless of some of the scientific data out there, I think we can all agree there are two primary disciplines in our industry – the artists and the implementers. You know from your […] Written by Skip Cohen March 29, 2017March 29, 2017
Business Charities Marketing Making the Most of Volunteering as a Photographer Intro by Skip Cohen One of the best ways to separate yourself from the competition is to be involved in the community. In fact, years ago I heard Jay Conrad Levinson (the father of Guerilla Marketing) speak and he talked about giving back to the community as one of the top items on every company’s […] Written by Bob Coates March 27, 2017March 27, 2017
Business How to Not Compete on Price – Part II Intro by Skip Cohen It’s the second part of Bryan Caporicci’s two-part post on pricing, but this one takes the opposite approach with six steps to make sure you’re NOT competing on the pricing of your products and services. No matter how you strategize about the challenge of pricing, it’s an education process with the […] Written by Bryan Caporicci March 22, 2017March 22, 2017
Business Competing on Price – Part I Intro by Skip Cohen There’s no faster way to destroy your business and your dreams than putting the wrong pricing on your services. There’s also no way to make yourself more miserable than to get into the battle of competing on price with your competitors. This guest post from Bryan Caporicci, founder of Sprout Studio […] Written by Bryan Caporicci March 20, 2017March 20, 2017
Business Marketing Mother’s Day and Spring Seasonality Intro by Skip Cohen I found this post in Tamara Lackey’s archives, but since Mother’s Day is only a month or so away, it’s so appropriate to share with you now. While it was written several years ago, it’s the perfect reminder of an upcoming opportunity you have as a portrait artist. So many photographers […] Written by Tamara Lackey March 15, 2017March 15, 2017
Business Marketing The Art of Getting Organized Intro by Skip Cohen In a world gone mad with all kinds of ways to track staying organized on your calendar through your iPhone and computer, I’ve found nothing works for me if I don’t write it down manually. In fact, right over my desk is a giant whiteboard with notes about everything I’m working […] Written by Justin & Mary Marantz March 13, 2017March 13, 2017
