Business Marketing Stop Discounting and Undermining the Value of Your Brand Intro by Skip Cohen It’s a challenge, so many of you face – business is slow or a promotion you ran didn’t do as good as you had hoped. The solution is easy, just throw out an offer with a discount and bring the cost down. Right? NOT!!!! The minute you drop your pricing, especially […] Written by Sarah Petty December 27, 2017December 27, 2017
Business Marketing Reducing Your Marketing Costs Years ago I read a great article written by Donald Libey, a terrific strategic planner on the east coast. He wrote about consumer bundling, which was non-competing companies working together to hit a common target. The idea was brilliant and over my years at Hasselblad, we did promotions and advertising with Kodak, Bogen Photo (Now […] Written by Skip Cohen December 20, 2017December 20, 2017
Business Grow Small Business Intro by Skip Cohen Wandering through Sarah Petty’s blog I came across this post from a few years back and it’s so relevant to growing your business. While book reviews aren’t normally something we share on Marathon’s blog, this short post by Sarah will definitely plant some seeds. So much so that I just went […] Written by Sarah Petty December 18, 2017December 18, 2017
Techniques May Flowers and Then Some Intro by Skip Cohen I found this post in Bob Coates’ archives and love a few different points it helps me make. Over the years he’s developed a great relationship with a fairly big group of people who simply love photography. With this post, he’s sharing some photographic tips directed towards the general public through […] Written by Bob Coates December 13, 2017December 13, 2017
Inspiration Marketing Happy New Year Intro by Skip Cohen Recently I shared a post by Mary Marantz from the archives of Justin and Mary’s blog. As Mary does so well, she got a little personal and while this one is similar it’s a perfect reminder to wish your readers a Happy New Year. We’re all searching for ways to thank […] Written by Justin & Mary Marantz December 11, 2017December 11, 2017
Business Is Your Business Culture Intentional or By Default? Intro by Skip Cohen There’s so much outstanding content on the Internet, especially in the archives of some the great business leaders in the photographic community. In this post about your culture by Beverly Walden, she got me thinking about how many of you have just allowed the culture of your business to evolve without […] Written by Beverly Walden December 6, 2017December 6, 2017
Inspiration Lifestyle Three Simple Rules of Life Intro by Skip Cohen Wandering through the archives of Justin and Mary Marantz’s blog I found this little gem. It got me thinking about the challenges so many of you have with content for your blog. The truth is many of you make it harder than it needs to be. Don’t be afraid to […] Written by Justin & Mary Marantz December 4, 2017December 4, 2017
Business Adding Value Instead of Discounts Intro by Skip Cohen Over the years I’ve read as well as written about so many different ideas in developing stronger promotions. The key is finding that sweet spot for your target audience without discounting! While I recognize so often price is an issue, I also know so many of you think it’s the ONLY […] Written by Beverly Walden November 29, 2017November 29, 2017
Business Marketing Press Releases and Marketing – Building Stronger Brand Awareness Intro by Skip Cohen We’ve shared a lot about publicity over this past year, but this time of year it’s so worth reminding you again! Bob Coates consistently publishes releases on things he’s doing as a photographer, and this post from his archives takes us back a few years, but the concept has no expiration […] Written by Bob Coates November 27, 2017November 27, 2017
Business Marketing A 5-Step Formula to Market Yourself as a Photographer – Part Two Intro by Skip Cohen We shared Part 1 of Bryan Capporicci’s post previously. Well, now it’s time to be even more specific as he shares a very specific 5-step approach to developing a plan to market your business. As you read each step, take the time to pause and look at your business now. Look […] Written by Bryan Caporicci November 15, 2017November 15, 2017
