Business Building a Strong Business: Part One By Judy Grann, M.Photog. CBM, ABI, VP SuccessWare Inc. Every business needs a plan to run successfully. The information provided in this series will help you understand business success fundamentals. Preparing an Initial Business Plan: Gain insight about your personal needs: Determine how much money you need to support yourself and/or family. Calculate how much […] Written by Judy Grann February 6, 2012February 6, 2012
Charities Put the Power of Charity to Work for Your Photography Business What do most of the top-earning studios in the country have in common? They know that charitable marketing is one of the best ways for all photographers — from rookies to veterans — to connect with the kind of consumers who are willing to spend disposable income on photography. That’s the message that studio owners Sarah […] Written by Marathon Press January 25, 2012January 25, 2012
News/Notes See Sarah Petty at IUSA at Marathon Booth #1331 When you stop by the Marathon booth at #1331, you can meet super-marketing guru Sarah Petty who will share with you how she built her studio into one of the most profitable in the country by using cool promotional pieces that positioned her as a leader, attracted the right buyers and helped her keep the […] Written by Marathon Press January 11, 2012January 11, 2012
News/Notes Are You Going to IUSA? If you’re heading to New Orleans for Imaging USA (January 15-17), stop by the Marathon booth #1331 and take a look at some fantastic new marketing products that will make your 2012 marketing SO much easier: Senior Program – Targeting members of the class of 2013, you’ve never seen a senior campaign as exciting as […] Written by Marathon Press January 11, 2012January 11, 2012
Polls What is Your Favorite Holiday Movie? Tell us what your favorite holiday movie is and why you like it so much. What is your favorite holiday movie? Written by Marathon Press December 20, 2011December 20, 2011
Marketing 5 Ways to Show Clients You Care You hear a lot of talk these days about the importance of marketing “buzz.” But what exactly does it take to create that buzz? It takes more than just a quality product; it requires a concerted effort to show clients how much you appreciate their business. It’s the little things you do — some of […] Written by Marathon Press November 30, 2011November 30, 2011
Marketing While Families Are Together… Along with the joy of Thanksgiving comes the frenzy of holiday shopping, so it’s time to remind your clients and prospects that the year-end holidays are the perfect opportunity to bring loved ones together for a family portrait. Remind them that when so many family members are home for the holidays, there is no better […] Written by Marathon Press November 22, 2011November 22, 2011
Charities PPA Charity’s 11.11.11 Campaign PPACH 10-Day Campaign Nets $7754! Thank you to all of our blog readers who helped to demonstrate the power of viral marketing through their donations and social media posts in support of PPA Charity’s 11.11.11 Campaign. The 10-day campaign asked readers to donate as little as $11.11 in support of Operation Smile as a way […] Written by Marathon Press November 16, 2011November 16, 2011
Marketing Offer Your Clients the Perfect Gift This Holiday Season If you are looking for a great way to promote your studio to clients and prospects as THE PLACE for easy, stress-free, one-stop, holiday-gift shopping . . . then a Gift Certificate promotion is the way to go! Simply offer Gift Certificates for 20% off, but make the offer more impressive by spelling out the […] Written by Marathon Press November 9, 2011November 9, 2011
Charities The Most Important $11.11 You’ll Spend! A unique date — 11/11/11 — comes only once every hundred years. You can make November 11, 2011 really count! Simply donate $11.11 to PPA Charity’s 11.11.11 Campaign in support of Operation Smile. By standing together with other professional photographers, you will be part of a viral marketing effort that will allow Operation Smile to […] Written by Marathon Press November 2, 2011November 2, 2011
