Business Good, Better, Best & Oh My Goodness by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API I consider my photography clients savvy and smart, but I also know that they are the “average American consumer”. One thing that I know about the “average American consumer” is that as a general rule we usually buy in the middle. We buy the medium drink, […] Written by Mary Fisk-Taylor March 26, 2013March 26, 2013
Marketing The Brave NEW World of Direct Mail If you look at the history of social media, you’ll see that by 2007, when Facebook began to outperform MySpace, some marketing gurus and media mavens were predicting the demise of direct mail as a viable channel for direct marketing. In today’s difficult economy, theprice, they opined, could not be justified when compared to the […] Written by Marathon Press February 22, 2012February 22, 2012
Social Media Social Media… Where Does It Fit? Social media has become a game changer for many retailers. Some have gone as far as slashing their traditional advertising budgets to the bone, electing instead to rely almost entirely on social networks to carry their company’s marketing message. Sounds good, doesn’t it? All that money saved… let your clients do the talking for you… […] Written by Marathon Press February 16, 2012February 16, 2012
Business Building a Strong Business: Part One By Judy Grann, M.Photog. CBM, ABI, VP SuccessWare Inc. Every business needs a plan to run successfully. The information provided in this series will help you understand business success fundamentals. Preparing an Initial Business Plan: Gain insight about your personal needs: Determine how much money you need to support yourself and/or family. Calculate how much […] Written by Judy Grann February 6, 2012February 6, 2012
