Photography Blog by Marathon Press

June 16, 2021

The Top Eleven Marketing Mistakes Made by Photographers – Part Two

Intro by Skip Cohen It’s time for the second half of Sarah Petty’s list of top mistakes photographers make when it comes to building their…

The Top Eleven Marketing Mistakes Made by Photographers – Part One

June 14, 2021

Sarah Petty

The Top Eleven Marketing Mistakes Made by Photographers – Part One

Intro by Skip Cohen I’ve repeatedly written about how much great information there is available to you on the Internet. It’s FREE, and it’s in…

June 9, 2021

Suzette Allen

Never Give Up!

Intro by Skip Cohen The boat Suzette Allen talked about in this post out of her archives, is so popular I was able to find…

June 7, 2021

Beverly Walden

Do You Know How to Sell?

Intro by Skip Cohen Bev Walden’s email blast, “Tuesday Tidbits,” never disappoints. So, make it a point to get her on your radar, and then…

June 4, 2021

Chamira Young

A Great Business Card Never Dies

Intro by Skip Cohen Life has changed for all of us, but I’m not referring to the pandemic, but technology. Despite that, business cards are…

Treat Your Current Customers Better Than Your New Customers

May 27, 2021

Shep Hyken

Treat Your Current Customers Better Than Your New Customers

Intro by Skip Cohen I love this post from Shep Hyken’s archives because it hits so close to home with so many photographers. Everybody is…

May 24, 2021

Skip Cohen

The Benefit of Sailing in Rough Seas

I recently shared a post on my blog based on an old African proverb: “Smooth seas don’t make skilled sailors.” When business is good, we rarely…

May 20, 2021

Suzette Allen

Of Colors and Contrast

Intro by Skip Cohen In 2012, just after the school shootings at Sandy Hook, Suzette Allen took the sadness she felt and wrote the post…

May 17, 2021

Beverly Walden

Using Suggestions to Build Sales

Intro by Skip Cohen Bev and Tim Walden have spent years building their strategy for successful sales. While it starts with an incredible product because…

Wedding Photographers: A Guide for Dealing with the Challenges of Coronavirus: Part Three

May 13, 2021

Bryan Caporicci

Wedding Photographers: A Guide for Dealing with the Challenges of Coronavirus: Part Three

Intro by Skip Cohen I shared Bryan Caporicci's post in three parts because there's so much to think about, and each section has covered a…

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Beverly Walden (38)

Bevwalden@noemail.com

Beverly, along with her husband, Tim, took over Walden’s Photography in 1980, taking the studio in an entirely different direction when they developed their trademark “Relationship” Black and White Fine Art Portraiture. Today, they run a high-end studio, providing beautifully crafted portraits with impeccable customer service, along with Walden Coaching (www.WaldenCoaching.com) helping photographers build a stronger brand and business.

Do You Know How to Sell?

Bob Coates (23)

bobcoates@noemail.com

Bob Coates is a practicing photographer, artist, Panasonic Lumix Luminary and educator. Bob coaches photographers on business, marketing, photography and Photoshop. His diversity as an artist is legendary with experiences in virtually all major specialties. He regularly teaches/presents at many of the major conventions, but also to small groups around the country. Click on his headshot to visit his Successful-Photographer blog.

Going the Extra Mile

Bryan Caporicci (25)

capporicci@noemail.com

Bryan Caporicci is the CEO and Founder of Sprout Studio. He is an award-winning wedding and portrait photographer based out of Fonthill, Canada. He is a Fuji X-Photographer and was one of the youngest Canadians to receive his Masters of Photographic Arts (MPA). The Sprouting Photographer blog is one of the most extensive professional photography blogs in the industry and in 2015, after just 8 months on the air, the SproutingPhotographer podcasts won best of iTunes. Click on Bryan's picture to link to his blog.

Wedding Photographers: A Guide for Dealing with the Challenges of Coronavirus: Part Three

Chamira Young (29)

chamira@nomail.com

Chamira started her journey into the arts with a goal to be an artist. From the University of Michigan School of Art & Design (Go Blue!) to working as an excited graphic designer and illustrator at a book publishing company, to serving as an eager photographer, print designer, and web designer at an international motorcycle magazine. She admits to being a tech nerd and today is a successful photographer, podcaster and writer. She co-hosts two popular podcasts with Skip Cohen, writes for Photofocus.com, her own blog, ProPhotographerJourney, and has a never-ending love for the craft!

A Great Business Card Never Dies

Kay Eskridge (4)

kayeskridge@noemail.com

Kay Eskridge is based out of Phoenix and specializes as a lifestyle portrait artist. Her clientele has come to rely on her to capture images from all of life’s special events... from Maternity to Newborns, Tots to ‘Tweens’, High School Seniors, Modeling Portfolios, Executives, Corporate and Commercial, Summer family vacations and even intimate images captured through the CelebrateSexy division of her studio.

She’s one of the industry’s most innovative photographers when it comes to marketing, and her programs as a leading educator are recognized for the inspiration she brings to every workshop!

Kids and Portraiture – Five Perfect Tips for Parents

Mark Weber (21)

markw@marathonpress.net

Mark Weber is a veteran professional photographer and marketing consultant with Marathon Press. His photography has won numerous awards for recognition of a variety of unique and innovative styles. In addition, his educational programs on marketing have helped studio owners increase the profitability of their business. He spearheads the MAP at Marathon Press which helps photographers gain control of their business and execute a customized, strategic marketing plan to maximize profits and take their business to a new level with ongoing marketing support.
Weber is a former past President of the Professional Photographers of Greater Omaha and has served on the Professional Photographers of Nebraska board. He holds the B.F.A. degree from the University of Nebraska at Omaha where he completed his thesis on abstract painting.

21 Ideas to Maximize Your Down Time & Be Ready For The Future

Nicole Begley (24)

NicoleBegley@nomail.com

Nicole Begley, M.Photog.Cr, CPP, is an animal trainer turned pet
photographer based in Pittsburgh, PA who also travels the world teaching
pet photographers from every corner of the globe. She is the creator of
Hair of the Dog, a site dedicated to helping pet photographers run a
profitable pet photography studio and has authored a book - Pet and Horse
Photography for Everybody. A member of PPA since 2010, Nicole has earned
her Master of Photography degree, Photographic Craftsman degree, as well as
her Certified Professional Photographer designation. Her work has won
several awards at local and district competition, as well as a four-time
medalist in the International Print Competition.

A Look at Email Marketing

Robert Nowell (10)

RobertNowell@nomail.com

Robert Nowell is a veteran full-time professional photographer. He has photographed over 650 weddings and has a sterling reputation as a portrait artist. Robert has taught thousands of photographers in the last three decades. He is currently an adjunct professor at Mohawk college In the Creative Photography program where he teaches business and marketing. Robert is co-founder and content creator at Sprouting Photographer and Vice President and co-founder at Sprout Studio.

Five Essential Ingredients for a Photography Business

Sarah Petty (79)

sarahpetty@noemail.com

Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who started her own boutique photography studio after working for Coca Cola for 20 years and then meeting the marketing goals of a top regional advertising agency’s clients. She attributes the rapid growth of her boutique photography studio, which was named one of the most profitable in the country within just five years in business by PPA, to the creation of her own strong brand. Click on Sarah's photograph to visit her blog.

The Top Eleven Marketing Mistakes Made by Photographers – Part Two

Shep Hyken (3)

Shep@Hyken.com

Shep Hyken is a customer service and experience expert, award-winning keynote speaker, and New York Times bestselling business author. For information, contact 314-692-2200 or www.hyken.com. Follow him on Twitter: @Hyken

Treat Your Current Customers Better Than Your New Customers

Skip Cohen (107)

SkipCohen@nomail.com

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

The Benefit of Sailing in Rough Seas

Suzette Allen (38)

SuzetteAllen@nomail.com

Suzette Allen, Lumix Ambassador and Adobe Influencer, is a long- time Photoshop instructor and Hybrid pioneer who continues to reinvent herself to stay current with the changing landscape of photography. Pursuing creativity by embracing technology has become a hallmark of her style and a continual driving force to share her creativity with the world. She passionately creates and shares her vision as a Photographer and Educator, being a lover of people AND photographic art!

Never Give Up!

Tamara Lackey (7)

tlackey@nomail.com

Tamara Lackey is a photographer, writer and educator. While her photographic specialty is primarily children and families, there's probably nothing she hasn't photographed. She's also an outstanding talk-show host, mother, wife and friend to so many in the industry. She's one of the few artists who has helped photographers establish their priorities between being a business-style and lifestyle.

Motivation: Don’t Miss That Shot

Ann Monteith

Bruce Hudson

Chris Wunder

Mr. Wunder is a 30 year veteran in the photo marketing business. His expertise extends from Portrait Studios to Special Events including School Photography, Sports, Yearbooks and Directory publishing. An industry insider, he has worked with smaller, entrepreneurial firms as well as large corporate clients. He is in demand as a consultant, trainer and presenter for conventions and workshops at the regional, national and international level.

Gavin Phillips

Jason Odom

Jen Basford

Jerry Weiner

Jessica Drossin

John Hartman

Josh Hudson

Judy Grann

Justin & Mary Marantz

Justin & Mary are an international wedding photography duo, who travel the globe shooting weddings, teaching, & inspiring other small business owners. Their “Walk Through a Wedding” Workshops have been presented worldwide including London, Australia & The Netherlands. They've authored two books- The Guide to Marketing and the J&M Lighting Guide, presented at international conferences including WPPI and The Dutch Wedding Congress and have been named as one of Profoto’s Legends of Lighting.

Linda McCarthy

Lori Nordstrom

Lori Nordstrom {M.Photog., Cr., CPP, ABI} owns a boutique studio specializing in children and family portraits located in the small, picturesque town of Winterset, Iowa. Lori has been a photographer for over 20 years and is known not only for her simple and sweet portraits of children but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor, and sharing with other photographers and small business owners is one of the things she most enjoys. http://www.nordstromphoto.com

Marilyn Sholin

Mary Fisk-Taylor

Melissa Gallo

Michele Celentano

Michele Celentano is one of America's leading family photographers, Canon Explorer of Light and a published author. She's a sought-after educator and artist who strongly believes in the importance of photographs. "The most important part of this journey through life are the people we love. For me, the second most important thing we have are the photographs that help us to remember those we love when they are no longer with us...Photographs of the people we love the most and the times we spend with them will outlast any material thing we have."

Sarah Higgins