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January 26, 2012 Charitable Markeitng

What do most of the top-earning studios in the country have in common? They know that charitable marketing is one of the best ways for all photographers — from rookies to veterans — to connect with the kind of consumers who are willing to spend disposable income on photography.
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For Your Inspiration:
Boys Will Be Boys

January 12, 2012 Inspiration

“For Your Inspiration” is an ongoing series of once-a-month posts showing examples from PPA’s Loan Collection and Showcase books focusing on a specific subject matter.
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Are You Going to IUSA?

January 11, 2012

If you’re heading to New Orleans for Imaging USA (January 15-17), stop by the Marathon booth #1331 to take a look at some fantastic new marketing products to make your 2012 marketing SO much easier.
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See Sarah Petty at IUSA at
Marathon Booth #1331

January 11, 2012

Stop by Marathon booth #1331 on Sunday, January 15th.
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Celebrations Around the World

December 30, 2011 Holidays

For those countries and cultures around the world that celebrate the arrival January 1 as their new year, not all celebrate the ringing out of the old and the ringing in of the new in the same manner. blogEntryTopper

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For Your Inspiration:
8 Fabulous Winterscapes

December 27, 2011 Inspiration

“For Your Inspiration” is an ongoing series of once-a-month posts showing examples from PPA’s Loan Collection and Showcase books focusing on a specific subject matter.
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What is your favorite holiday movie?

December 20, 2011 Poll

Take a break from the hustle and bustle of the busy holiday season to answer our fun holiday poll. If your favorite movie didn’t make the list, let us know what it is in the comments field. blogEntryTopper

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5 Sources of Inspiration
for Photographers

December 15, 2011 Inspiration

Have you ever walked into a photographic situation and felt like you didn’t have a creative bone left in your body? Were you thinking to yourself: “If I have to photograph one more set of snarky siblings for a parent who is determined to win her mommy’s group ‘Holiday-Card-of-the-Year’ contest, I’m going to scream?”
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5 Ways to Show Clients You Care

November 30, 2011 Client Acquisition

You hear a lot of talk these days about the importance of marketing “buzz.” But what exactly does it take to create that buzz? It takes more than just a quality product; it requires a concerted effort to show clients how much you appreciate their business. It’s the little things you do — some of them unexpected — that get clients buzzing about your business to their friends and family, and it’s more important than ever to be on top of your client-appreciation game during an economic downturn. While you can’t control the economy, you can control what goes on when clients visit your premises. Here are some of those “little things” that pay big dividends in client satisfaction.
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While Families Are Together...

November 22, 2011 Marketing Campaign Idea

Along with the joy of Thanksgiving comes the frenzy of holiday shopping, so it’s time to remind your clients and prospects that the year-end holidays are the perfect opportunity to bring loved ones together for a family portrait. Remind them that when so many family members are home for the holidays, there is no better time to capture those family memories. blogEntryTopper

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