Tips on Press Releases
Photography Blog by Marathon Press

Tips on Press Releases

Intro by Skip Cohen The other day we shared some thoughts on becoming your own publicity machine. It takes time and patience, but if you…
Becoming Your Own Publicity Machine
Photography Blog by Marathon Press

Becoming Your Own Publicity Machine

Intro by Skip Cohen I’m amazed at how many artists read articles in the local paper and online about their competitors and think that the…
Finding the Gaps in Your Market
Photography Blog by Marathon Press

Finding the Gaps in Your Market

We're through the first quarter and well into 2017. For most photographers business is picking up and the “season” has started, but that doesn't mean…
Plan Your High School Senior Campaign
Photography Blog by Marathon Press

Plan Your High School Senior Campaign

Direct Mail is still an effective way to reach the high school senior market. Photographers who conduct successful direct mail campaigns will tell you that…
Spring Sports are Here!
Photography Blog by Marathon Press

Spring Sports are Here!

Don’t forget to pre-schedule potential rain dates. It’s easier to plan and communicate this in advance, rather than after it happens. There’s often not enough time…
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