Business Inspiration Photography Education How the New CPP Program Will Benefit Your Business The New Certified Professional Photographer (CPP) Program by PPA. Better Than Ever. I always believe that professionals in any field distinguish themselves from the rest by the standards they uphold and their commitment to doing their best work. That’s where continuous education and professional certifications make such a big difference for our industry, but everything […] Written by Sabrina Casas April 3, 2025February 18, 2025
Photography Photography Education Product Info Test Results of the Nikon Z 600 vs Z 180-600. Which is better? My Experience Using the Nikon Z 600mm f/4 and the Nikon Z 180-600mm f/5.6-6.3 for Shooting Fast CAT Events Of the events I shoot, Fast CAT events are my favorite. I love the intensity of the experienced dogs on the lure and pure joy of the green dogs figuring out that they get to chase […] Written by Nicole Hrustyk April 1, 2025February 13, 2025
Business Charities Photography Education How to Make a Difference Thru a Photographic Animal Fundraiser Since 2017, calendars, coffee table books and the donation of session fees have been a staple of fundraising for my animal shelters and rescues in the Quad Cities. Every summer, I would choose an animal shelter to partner with in a themed fundraiser in which I donated session fees from client sessions and the proceeds […] Written by Lisa Francescon March 27, 2025February 13, 2025
Business Inspiration Photography Education The Art of Keeping a Secret? Don’t Tell Anybody! A few weeks back I shared parts of this post on my own blog, but it’s so relevant to many of the conversations going on all around us. The end of the slow season is rapidly approaching, but some people still have too much time on their hands. In their quest to stay in touch […] Written by Skip Cohen March 25, 2025February 18, 2025
Branding Business Marketing Photography Education How to be Fabulous with Your Image & Brand Awareness Having the right marketing support materials is essential for building and maintaining a strong, cohesive brand. Here are the core pieces you need to effectively represent and promote your brand: 1. Brand Identity Materials 2. Digital Presence 3. Printed Collateral 4. Sales & Presentation Tools 5. Content Marketing Assets 6. Promotional Items 7. Customer Communication […] Written by Mark Weber March 20, 2025February 13, 2025
Photography Photography Education How to Wow People with Your Dance Photography I’m unsure if taking dance photography has improved my wildlife images or my wildlife photography has improved my dance. At the end of the day, both statements are true, as iron sharpens iron. About 20 years ago, before I dived into Wildlife Photography, I began my love affair with photography by taking photographs of my […] Written by Andy Glogower March 18, 2025February 13, 2025
Business Customer Satisfaction Photography Education How to Make the Best Photographic Experience When people think about photography, they often focus on the images themselves—lighting, composition, and editing. But there’s an entire experience that comes with hiring a photographer, and that’s where I set myself apart. My goal is to make the process as smooth, enjoyable, and professional as possible. From punctuality to delivery, here’s what you can […] Written by Patrick Bertolino March 13, 2025March 13, 2025
Business Marketing Photography Education How to Determine Who Your Best Target Audience Is Think about how much email and snail mail you throw out daily. From junk in our spam folders to snail mail into the recycling bin, there’s a never-ending flow of things we don’t care about. As consumers, the outside world has buried us in analysis paralysis as we attempt to determine the relevance of the information sent to […] Written by Skip Cohen March 11, 2025February 18, 2025
Photography Photography Education How to Make the Most of Your Safari Photography When you think of a safari, do you picture yourself in a 4X4, kicking up dust as you drive across vast, wind-swept grasslands? You see wildebeest, giraffes, zebras, and elephants grazing peacefully, while lions laze in the shade of acacia trees, waiting for the sun to set before hunting for food and water. For many […] Written by Chandra Brooks March 6, 2025February 10, 2025
Branding Business Marketing Photography Education Make Your Business Fly with a Memorable Business Card A well-designed business card remains a powerful tool for networking and making lasting impressions, even in today’s digital age. Here are the key benefits of having a good business card: 1. Creates a Strong First Impression A visually appealing and professionally designed business card reflects your brand’s identity and credibility. It can leave a memorable impression […] Written by Mark Weber March 4, 2025March 4, 2025
