Marketing Is Your “Gifting Strategy” in Place for the Holidays? This holiday season, Americans are expected to spend an estimated $87 billion on gift cards, making the gift card the number-one present under the tree for the sixth straight year. – moneycentral.msn.com Gift cards are especially useful when you are creating a promotion to drive business to your studio. When you send a gift card […] Written by Marathon Press October 26, 2011October 26, 2011
Packaging The Art of Packaging How important is the packaging in which you deliver portraits and other photographic products to your clients? When you consider that the majority of photographic purchases are either initiated or entirely controlled by women clients, then the answer is clear: Packaging plays a huge role in enhancing your studio’s brand! Smart marketers know that women […] Written by Marathon Press October 12, 2011October 12, 2011
Marketing The Gift Only You Can Give Assuming that your clients and prospects are as stressed as most people are when the holiday gift-giving season rolls around, here’s a way that you can become a hero by helping them check off many friends and family on their holiday gift list: Simply promote to consumers that “Portraits are the Perfect Gift for the […] Written by Marathon Press October 4, 2011October 4, 2011