Business Marketing 3 Common Marketing Mistakes That Photographers Make by Jen Basford 3 Common Marketing Mistakes That Photographers Make I recently spoke with a group of senior portrait photographers about marketing. What surprised me the most was how frustrated many of them were! The most common phrase I heard was “I’ve tried everything – nothing works anymore!” I know it often seems as if […] Written by Jen Basford May 29, 2013May 29, 2013
Technology Introduction to HDR Photography by Gavin Phillips High Dynamic Range Imaging must be one of the most misunderstood techniques in digital photography. You can get all of the benefits of HDR without overworking your image. What is High Dynamic Range Imaging? (HDR) HDR is when you take 3-5 or 7 photos at different exposure settings, and then merge them into […] Written by Gavin Phillips May 22, 2013May 22, 2013
Business Marketing Dare to Be Different by Mark Weber, M.Photog.Cr, M.Artist, CPP Do you remember the old 7-Up commercial? The one that said it was the Uncola? I’m giving my age away, but what a brilliant marketing campaign. They certainly were not the only non-cola soda on the market, but they were the only ones who promoted it so clearly. It […] Written by Mark Weber May 14, 2013May 14, 2013
Business Offering Payment Plans by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API Jamie Hayes and I own a small, home-based studio in Richmond, Virginia. We specialize in high-end wall portraits and have been in business for over fifteen years. As our business has grown over the years, so has our market area and client list. Unfortunately, with growth […] Written by Mary Fisk-Taylor May 7, 2013May 7, 2013
