Author: Chris Wunder

Mr. Wunder is a 30 year veteran in the photo marketing business. His expertise extends from Portrait Studios to Special Events including School Photography, Sports, Yearbooks and Directory publishing. An industry insider, he has worked with smaller, entrepreneurial firms as well as large corporate clients. He is in demand as a consultant, trainer and presenter for conventions and workshops at the regional, national and international level.
  1. School Photography
  2. Sports Photography
Doing troop group photos and individual portraits for scout troops is a largely untapped market. Unlike school kids and youth athletes, there’s no concerted effort to service the over 5,000,000 participants in scouting programs across America. From available Brownies to Cub Scouts to Ambassadors and Boy Scouts, very few photographers reach out to provide service to the […]
  1. Business
Have you ever wondered why the biggest photography companies serving the daycare and preschool markets offer pre-printed packages for parents to preview before they buy? It’s because this selling method produces the highest sales averages per client. Parents can’t pass up buying the “Big” complete package when it’s printed out and ready for them to […]
  1. Business
  2. Marketing
by Linda McCarthy Over the years, I have made many mistakes as a professional photographer. Through trial and error, listening to my peers and reading about entrepreneurship (I highly recommend Book Yourself Solid, by Michael Port), I soon learned that the services I provided were not about me but about my client. Here are some of my favorite tips I have learned along the way….. […]
  1. Business
by Chris Wunder, Cr.Photog. Consumers spend over $100 million a year on family portraits taken at church. Did you get your share? Many photographers don’t realize that the #1 venue for family portraiture is at local churches through Directory programs. Once the dominant market of large, national traveling photography companies, the time is right for local studios to claim their […]