Marketing Now is the Perfect Time for Family Marketing As much as we’re all tired of hearing and talking about the pandemic, Covid-19 has changed the world around us. None of us can change what’s happened, but there is a new norm with some incredible opportunities to build on. When I was a kid, everything was about family, especially on Sundays when nothing was […] Written by Skip Cohen July 22, 2020July 22, 2020
Business Marketing Stop Following the Masses Intro by Skip Cohen I heard a great expression the other day about the pandemic when a friend said, “We’re all in the same storm, just different boats!” We’ve all felt the pandemic’s impact, but as everyone works hard to rebuild the business, you’ve got to make yourself unique. You’re in a different boat! You’ve […] Written by Beverly Walden July 20, 2020July 20, 2020
Business Marketing Fixing Your Photography Marketing – NOW! By Skip Cohen There’s so much great content on the Internet, starting right here with what we share on Marathon’s blog. Sarah Petty is a regular contributor, and she recently shared a post, “Five Ways to Fix Your Photography Marketing Right Now.” I’m going to share each of the five ways in the next few […] Written by Sarah Petty July 15, 2020July 15, 2020
Business Marketing In Retrospect: Reflecting on the New Year Intro by Skip Cohen As I wandered through Chamira Young’s archives, I couldn’t help but be struck by the irony of her reflections on the new year ahead. At the time, all of us were looking forward to a clean slate and new year of growth. We had no idea what was coming, let alone […] Written by Chamira Young July 13, 2020July 13, 2020
Inspiration Lifestyle When a Word Doesn’t Fit – Make a New One I shared this post a week ago on my own blog, but I love the concept and the feeling, thanks to my good buddy, Bob Coates. Bob’s always been ahead of the times. In fact, 2-3 years ago, after coming home sick after every major convention, he replaced handshakes and bro-hugs with an elbow bump. […] Written by Skip Cohen July 8, 2020July 8, 2020
Photo Editing Techniques Adding Signatures, Logos, Text and More in Photoshop…in seconds! Intro by Skip Cohen This is a very different post from what we usually share because it’s a “how-to” Photoshop piece from Suzette Allen’s archives. We’re all doing things a little differently since the pandemic, but we’re also doing new kinds of projects because we’ve had time on our hands. Suzette Allen has several different […] Written by Suzette Allen July 6, 2020July 6, 2020
News/Notes Happy 4th of July From our family to yours, we would like to wish everyone a happy and safe 4th of July. Our office will be closed beginning July 3rd through July 5th to celebrate with family and friends. Our Account Representatives will be available from 8 am – 5 pm central time on July 6th to answer questions […] Written by Marathon Press July 1, 2020July 1, 2020
Business Marketing Educating Your Clients From the First Call Intro by Skip Cohen There’s so much helpful content in the archives of different websites and blogs. Out for a scroll this week, I stumbled on this one from Robert Nowell. Written in 2014, it’s more relevant than ever! The pandemic has changed the approach to everything we do, especially in sales for photographers. It’s […] Written by Robert Nowell June 29, 2020June 29, 2020
Business Marketing Why Your Headshot is So Important Intro by Skip Cohen I found this post in Chamira Young’s blog, and it’s such a key element to giving your About page more impact. Seriously, what does it say about you as a professional photographer if your headshot looks like it was taken by your kids or a bad selfie? Imagine a great chef […] Written by Chamira Young June 24, 2020June 24, 2020
Business Marketing Are You a Cage-Free Egg? Intro by Skip Cohen “People rarely buy what they need. They buy what they want.” Seth Godin One of the industry’s very best marketing and business writers, educators, and motivators is Sarah Petty. Signed up for everything she shares, I regularly get her emails, and they always track to something useful in helping me think […] Written by Sarah Petty June 22, 2020June 22, 2020
