Is Your “Gifting Strategy” in Place for the Holidays?
This holiday season, Americans are expected to spend an estimated $87 billion on gift cards, making the gift card the number-one present under the tree…
PPA Loan and Showcase Books: Inspire Your Artistry!
Much like a patchwork quilt, inspiration that stirs and motivates me is made of many things. — Robert Reynolds The day-to-day demands of running any…
The Art of Packaging
How important is the packaging in which you deliver portraits and other photographic products to your clients? When you consider that the majority of photographic…
The Gift Only You Can Give
Assuming that your clients and prospects are as stressed as most people are when the holiday gift-giving season rolls around, here’s a way that you…
Show You Care With a Teddy Bear!
Have you ever noticed that even in a difficult economy, families tend to loosen their purse strings as the holidays draw near? And why not!…
5 Steps to Attracting Great Clients
While marketing is not selling as such, sales and marketing greatly affect one another: Marketing creates the conditions under which sales can be made. Prospective…
Big Profits from Little Calendars
Sometimes a small idea can bring great rewards. Here’s one to consider: In your community there are literally hundreds of businesses that would love to…
Use Holiday Greeting Cards to Help Drive Holiday Sessions
According to Hallmark Cards, Inc., Christmas is the largest card-sending holiday in the United States, with approximately 1.5 billion cards sent annually. Add to that…
Email Marketing
It’s no secret that email marketing has become an exceptionally powerful promotional tool for photographers. Since emails can link to the content of websites, blogs,…
Help a Charity . . . Help Yourself!
Charity, they say, begins at home; yet for many photographers, supporting local and national charities through their businesses is a key aspect of marketing success,…