Business Marketing Your Welcome Packet – Part II Intro by Skip Cohen When Nicole Begley shared her original post about a welcome packet, there were some excellent questions from her readers. So, she wrote a second post answering those questions people needed help with the most. Now, think about your blog. Your target audience, unlike Nicole’s, is your customer base, and for most […] Written by Nicole Begley June 13, 2018June 13, 2018
Business Marketing Do You Have a Welcome Packet? Intro by Skip Cohen This might be one of my most favorite posts from Nicole Begley’s archives. First, think about the concept – professional photographers having a welcome packet. While many of you have put together folders for your clients, I love the continuity of Nicole’s complete packet. And, the concept certainly isn’t new – […] Written by Nicole Begley June 11, 2018June 11, 2018
Marketing Marketing Issues in Small Business Intro by Skip Cohen We’ve shared a lot of great content from Sarah Petty’s blog, Joy of Marketing. Here’s another gem I found written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s got a fantastic business sense and is a non-stop contributor working with Sarah to help artists […] Written by Sarah Petty June 6, 2018June 6, 2018
Business Marketing How’s Your Vision? I’m still amazed at how many photographers I meet who have entirely no vision, or they’re merely short-sighted. They have huge hearts, are well-motivated, even passionate about their desire to be a success, but they’ve never taken the time to stop and think about how to achieve their goals directly. I read a lot of […] Written by Skip Cohen June 4, 2018June 4, 2018
Business Marketing Setting Yourself Apart from the Competition Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content, in part thanks to Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s continuously focused on ideas to help photographers build a stronger business. In this classic topic from the Joy of Marketing’s archives, […] Written by Sarah Petty May 30, 2018May 30, 2018
Inspiration Lifestyle Time for Daily Creativity Intro by Skip Cohen There’s so much great content in the archives of the photographers who share their thoughts here on the Marathon Blog. Usually, the material I find is older, but this post by my good pal Suzette Allen from this past January hit home. We all get so caught up in the day […] Written by Suzette Allen May 23, 2018May 23, 2018
Business Marketing The Value of Honest Feedback for Your Marketing Ideas Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content. I found this little gem recently written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s a non-stop contributor to excellent business/marketing tips, content and working with Sarah to help artists raise the […] Written by Sarah Petty May 21, 2018May 21, 2018
Business Inspiration Marketing How’s the Year Going So Far? A few years ago, frustrated with the economy and spending a lot of time talking to photographers who were finding new ways to “fight the battle”, I started my own campaign: “Just because the media says it’s going to be a bad year, doesn’t mean it has to be!” Well, the economy is better today, but […] Written by Skip Cohen May 16, 2018May 16, 2018
Inspiration Lifestyle Seasons of Change Intro by Skip Cohen This is very different from what we normally share, but there’s a reason I chose this post from Suzette Allen’s 2015 archives. We all go through “seasons” of change in our lives, and it’s so important to ride them out and not give up hope. There’s a great quote that both […] Written by Suzette Allen May 14, 2018May 14, 2018
Techniques Technology You Can’t Go Back Intro by Skip Cohen Suzette Allen shared today’s post approximately three years ago, and it’s perfect for all of us to pay attention to the ever-moving role technology plays in our lives. And she closed her comments talking about video. Now, three years later she’s recognized as the “Queen of Hybrid,” regularly sharing tips on […] Written by Suzette Allen May 7, 2018May 7, 2018
