Sarah Petty - Photography Blog

Business

How’s Your Pricing for Senior Photography Sessions?

Intro by Skip Cohen It’s that time of year, and for any of you involved with high school seniors, now’s the time to be recruiting for your senior rep/ambassador program. But recruiting and building a stable senior business is only part of the challenge. Besides developing your skillset and product/services line, being a great artist […]

Written by Sarah Petty December 16, 2019December 16, 2019

Business

Photography Pricing on Your Website?

Intro by Skip Cohen Sarah Petty just recently shared this post as a video on the Joy of Marketing blog. With so much of her outstanding advice, the transcript is always below the short film. In this recent post, she hits on one of the most talked-about topics in any business/marketing workshop involving photographers – […]

Written by Sarah Petty November 4, 2019November 4, 2019

Business

High School Seniors – Is it Time to Change Your Pricing?

Intro by Skip Cohen Pricing is probably one of the most sensitive topics in professional photography, but there are a few common denominators, so many of you share. Most of you think the bottom will drop out of your business if you raise prices, and many of you are scared to death to make any […]

Written by Sarah Petty October 14, 2019October 14, 2019

Business
Marketing

Attracting the Senior Market

Intro by Skip Cohen A day rarely goes by that I don’t stop by Sarah Petty’s blog, “Joy of Marketing.” I love the simplicity of her approach to business. It’s based on a foundation of understanding consumer behavior, listening to her target audience, and having outstanding communication skills. Excellent communication skills involve listening/observing just as […]

Written by Sarah Petty September 25, 2019September 25, 2019

Business
Marketing

Creating an Unforgettable Identity

Intro by Skip Cohen Sarah Petty is back this week with five solid tips to help you create a stronger brand, and brand-building I one of my favorite topics to write about. Most of you are a flying solo. You don’t have a huge marketing team – YOU are your brand. At the same time […]

Written by Sarah Petty August 12, 2019August 12, 2019

Business
Marketing

Getting the Most Out of Social Media

Intro by Skip Cohen There are still too many of you who don’t put enough “social” into your social media efforts. Sure, you’re out there posting and sharing, but to Sarah Petty’s point in today’s post, you’re not making your investment personal. You’re not building a relationship, just trying to influence awareness and sales. Well, […]

Written by Sarah Petty July 24, 2019July 24, 2019

Business
Marketing

Rules to Live By as a Small Business Owner

Intro by Skip Cohen The fun of so much of the wisdom Sarah Petty shares goes well beyond photography. In fact, today’s post applies to ANY small business. Your strategy for going beyond surviving and thriving is dependent on consistently exceeding client expectations and making yourself habit-forming! All of you have dreams of growing, profitability, […]

Written by Sarah Petty July 8, 2019July 8, 2019

Business
Inspiration

How to Overcome the Overwhelm as a Professional Photographer

Intro by Skip Cohen Sarah Petty’s back again with OUTSTANDING advice to help you kill the feeling of being overwhelmed as a small business owner and professional photographer. My passion for this industry is on the business and marketing side, and I don’t make a living as a professional photographer. Well, I found a lot […]

Written by Sarah Petty May 8, 2019May 8, 2019

Business

Do You Make These Order-Killing Mistakes?

Intro by Skip Cohen There’s so much great content on the Internet to help you increase sales, your skill set and your level of customer service and marketing. Today’s post, thanks to Sarah Petty is one of the very best I’ve ever read on mistakes everyone makes in their approach to sales. We all do […]

Written by Sarah Petty April 22, 2019April 22, 2019

Business

Four Rules to Live by as a Small Business Owner

Intro by Skip Cohen We’re into Spring, and there’s some great seasonality around the corner, but even as business starts to pick up again, you can’t slow down on staying focused on your marketing efforts. Sadly, too many of you of jump around and start changing things in your business before you’ve really given previous […]

Written by Sarah Petty April 10, 2019April 10, 2019

Posts navigation

Newer posts

Older posts

Author: Sarah Petty