Business Marketing Don’t Blow the Holiday Card Experience With Blatant Promotion Intro by Skip Cohen Wandering through Shep Hyken’s archives, I ran across this post from years back. But the fun of the content Shep shares is there’s no spoilage and no expiration dates. In fact, his point with this post is more appropriate than ever today! It’s holiday time, and all of you should be […] Written by Shep Hyken November 17, 2021November 17, 2021
Business Marketing Staying Focused on Building Your Brand and Business I recently shared parts of this post on my own blog. There are too many of you who instead of working to build your business, give up early, worrying about the outside world. Well, it’s time to bring back the hot dog vendor. There was an anecdotal story in circulation by the advertising community in […] Written by Skip Cohen November 15, 2021November 15, 2021
Business Inspiration Lifestyle Using “Family” as an Excuse Intro by Skip Cohen This archived transcript of one of Sarah Petty’s podcasts hit me hard. At this point in our lives, it’s just me, Sheila, and two pups. But it recently occurred to me that I’m putting too much time into work and not spending enough time with them. I was simply not having […] Written by Sarah Petty November 9, 2021November 9, 2021
Business Solve Your Customers’ Problems Intro by Skip Cohen As I wandered through Shep Hyken’s archives, I had a challenge in deciding what topics seem most relevant these days. He’s one of the very best writers, speakers, and educators in the business, and he shares so much info to help you grow your business and brand. Your best marketing tool […] Written by Shep Hyken November 1, 2021November 1, 2021
Business Inspiration At the Top of the Charts – Pet Photography While this post isn’t directly written by Kay Eskridge, I’m sharing the pure genius of her timing and illustrative ability with her “Rebarkable Pet Portraits.” In a survey done by Kodak, at least twenty-five years ago, the top reasons people hired a professional photographer in the portrait/social categories were brides, babies, and pets. Until the […] Written by Skip Cohen October 25, 2021October 25, 2021
Business Product Info Easy Add-On Sales! Intro by Skip Cohen The seasonality of the fourth quarter is on your doorstep right now, but you snooze, you lose. Sorry to throw in a little sarcasm there, but this has been an incredibly tough year. Between last year and this, most of you have experienced challenges no one could have anticipated. But something […] Written by Mark Weber October 20, 2021October 20, 2021
Business Inspiration Finding the Right Mentor or Coach Intro by Skip Cohen Finding a great coach/mentor has always been a challenge for most of us, even outside the imaging industry. But the pandemic brought with it more challenges than just developing your skillset as an artist or business owner. Everyone is looking for answers, and it’s so important to align yourself with the […] Written by Sarah Petty October 12, 2021October 12, 2021
Business Marketing Are You Ready for this Year’s Holiday Season? Part II There’s only so much content you can put in a blog post. So, today, it’s just getting you to think about building awareness. What good is working so hard to create the best images of your life if nobody knows who you are? Too many of you think of publicity as awareness outside your control. […] Written by Skip Cohen October 4, 2021October 4, 2021
Business Inspiration When You Need It – Focus on Play-time! Intro by Skip Cohen With every Tuesday Tidbit email I get from Bev Walden, I find myself thinking about the points she’s made. This recent one really hit me hard. While I talk a good game and do my best to remind business owners to recognize burnout, I have a hard time walking the talk. I get […] Written by Beverly Walden September 29, 2021September 29, 2021
Business Marketing Are You Really Doing a Good Job With Your Customers? Intro by Skip Cohen If you haven’t noticed, most of the posts I pick to share from Shep Hyken’s blog are related to Customer Service. Customer satisfaction and creating a brand around exceeding client expectations is your not-so-secret weapon in the competition battle to rebuild your business. Creating experiences for your clients that make you […] Written by Shep Hyken September 27, 2021September 27, 2021
