Business Wedding Photographers: A Guide for Dealing with the Challenges of Coronavirus: Part Two Intro by Skip Cohen What I appreciate most about my good buddy Bryan Caporicci, is the way he always shares the most useful information to help photographers manage their business. How often have we known exactly what we need to do to resolve a problem but can’t find the words? And this past year has […] Written by Bryan Caporicci May 10, 2021May 10, 2021
Business Wedding Photographers: A Guide for Dealing with the Challenges of Coronavirus: Part One Intro by Skip Cohen There’s so much helpful information on the Internet, but you have to know where to look. Bryan Caporicci is a professional photographer, focusing mostly on weddings, but he’s also the founder of Sprout Studio. He understands the challenges professional photographers deal with because he’s dealing with the same ones. In this […] Written by Bryan Caporicci May 6, 2021May 6, 2021
Business Inspiration The Class of 2021 I hate sounding like an infomercial on Marathon’s blog, but this year’s graduating class needs your services more than ever! I’m not sure the opportunities for senior photographers have ever been greater than right now. If you think about last year’s class, while they all missed out on formal graduation, we’d only been in the […] Written by Skip Cohen May 3, 2021May 3, 2021
Business Growing a Thicker Skin – Part Two Intro by Skip Cohen Sarah Petty and her team never slow down in hitting topics to help you build not only a more substantial, more profitable business but a better YOU! Over the last year, probably more than ever in our lives, we’ve all had moments when our skin just wasn’t thick enough. Hunkered down, […] Written by Sarah Petty April 28, 2021April 28, 2021
Business Growing a Thicker Skin – Part One Intro by Skip Cohen If you haven’t checked out all the content on Sarah Petty’s “Joy of Marketing” blog, you’re missing an incredible opportunity to grow. And they’ve made it so easy with their podcast series, where they not only share the soundtrack but give you the transcript as well. Everyone is worried about their […] Written by Sarah Petty April 27, 2021April 27, 2021
Business The Importance of Showing Up on Time Intro by Skip Cohen As I read this post from Shep Hyken’s blog, it got me thinking about exceeding customer expectations. While he’s talking about the importance of being on time, let’s take it one step further. We’ve all been isolated for the last year, and as we slowly start to bring a little normalcy […] Written by Shep Hyken April 20, 2021April 20, 2021
Business Marketing Consistency – Across the Board We recently shared the first post on Marathon’s blog from customer service expert and NY Times best-selling author Shep Hyken. The post was about the three C’s of customer service, “Consistency, Consistency, Consistency!” It’s one of my favorite topics, and it’s also one of the most important words in your business – in all aspects. […] Written by Skip Cohen April 8, 2021April 8, 2021
Business The Three C’s of Customer Service Success Intro by Skip Cohen The fun of this industry has little to do with photography directly but the friendships that come out of everyone’s love for the craft. But we’re about to add a twist to the craft with our newest author, Shep Hyken. Four years ago, I shared a great quote about customer service […] Written by Shep Hyken April 5, 2021April 5, 2021
Business You Don’t Need a Studio to Create Portraits All Year Long – Part 2 Intro by Skip Cohen There’s so much great content in this post from Sarah Petty’s archives that I chose to split it into two parts. Even before the pandemic, there were too many artists who had a mindset that was simply too restrictive for them to grow. Stop worrying about having a studio and keep […] Written by Sarah Petty March 24, 2021March 24, 2021
Business You Don’t Need a Studio to Create Portraits All Year Long – Part I Intro by Skip Cohen Sarah Petty’s Joy of Marketing blog should be required reading for every photographer in business! It’s jam-packed with great content. Sarah never slows down on giving back to the business community. Over the years, at hundreds of workshops I’ve attended, presented at, or worked on as a corporate sponsor, I’m always […] Written by Sarah Petty March 23, 2021March 23, 2021
