Business The Three C’s of Customer Service Success Intro by Skip Cohen The fun of this industry has little to do with photography directly but the friendships that come out of everyone’s love for the craft. But we’re about to add a twist to the craft with our newest author, Shep Hyken. Four years ago, I shared a great quote about customer service […] Written by Shep Hyken April 5, 2021April 5, 2021
Business You Don’t Need a Studio to Create Portraits All Year Long – Part 2 Intro by Skip Cohen There’s so much great content in this post from Sarah Petty’s archives that I chose to split it into two parts. Even before the pandemic, there were too many artists who had a mindset that was simply too restrictive for them to grow. Stop worrying about having a studio and keep […] Written by Sarah Petty March 24, 2021March 24, 2021
Business You Don’t Need a Studio to Create Portraits All Year Long – Part I Intro by Skip Cohen Sarah Petty’s Joy of Marketing blog should be required reading for every photographer in business! It’s jam-packed with great content. Sarah never slows down on giving back to the business community. Over the years, at hundreds of workshops I’ve attended, presented at, or worked on as a corporate sponsor, I’m always […] Written by Sarah Petty March 23, 2021March 23, 2021
Business Inspiration The Fun of Video at a Wedding Intro by Skip Cohen It’s almost impossible to find any benefit to the challenges the pandemic created for all of us over the last year. Pain, sadness, loss – they’re all words we’ve shared since Corona became something other than a favorite beer. However, one light at the end of the tunnel has been having […] Written by Suzette Allen March 17, 2021March 17, 2021
Business The Pandemic Can’t Stop Seasonality! It is March and the second biggest season of the year for imaging revenue is right around the corner. Even with the pandemic, business potential through prom season, Mother’s Day, graduation, and Father’s Day isn’t about to slow down. NOW is the time for you to be promoting your brand, skill set, products, and services. […] Written by Skip Cohen March 16, 2021March 16, 2021
Business Lifestyle SIMPLIFY Intro by Skip Cohen In 2012, Suzette Allen shared this post in one of her blogs, and now, almost ten years later, the timing couldn’t be better. The benefit of pandemic downtime is having your most valuable commodity, TIME, available to strategize and do a little house-cleaning. But not just in your office, home, garage […] Written by Suzette Allen March 11, 2021March 11, 2021
Business Marketing Time to Adjust Your Sails? I don’t usually share posts from my blog, but after feedback from a number of readers, along with following the challenges everyone is dealing with after the pandemic, I wanted to share a post from last week here on Marathon’s blog. “The pessimist complains about the wind. The optimist expects it to change. The realist […] Written by Skip Cohen March 9, 2021March 9, 2021
Business How to Find Amazing Interns Intro by Skip Cohen Bring together the pandemic with business, social media, technology, how we communicate and share images, and EVERYTHING has changed. While your reach today is incredible and could be compared to what a small newspaper had just a decade ago, so many of you are still doing things the same old way. […] Written by Sarah Petty March 3, 2021March 3, 2021
Business Inspiration Marketing The Art of Simplicity Intro by Skip Cohen Virtually every photographer is dealing with the same challenge today, how to rebuild their brand and business as we come out of the pandemic. Sadly, too many of you are making it a more complex task than it needs to be. In this recent “Tuesday Tidbits” from Beverly Walden, she hits […] Written by Beverly Walden March 1, 2021March 1, 2021
Business Marketing Your Secret Weapon in Marketing: Giving Back I recently ran a seven-part series on my blog about building blocks for business in the new year. “Giving Back” is one of the most important components. One of the most essential brand-builders to consider RIGHT NOW is all about getting involved in your community. It’s so easy for you to stand out as a […] Written by Skip Cohen February 24, 2021February 24, 2021
