Business Very Few People Can REALLY Keep a Secret A few weeks ago, I ran parts of this post on my own blog, but I wanted to share it here because it’s so relevant. The pandemic has changed so much in our lives, especially the way we communicate. Lately, people seem to be more addicted to the “grapevine” than ever before. Rumors abound, and […] Written by Skip Cohen October 26, 2020October 26, 2020
Business Inspiration Personal Photography Projects Can Change Your Business Intro by Skip Cohen I was painfully laughing at the news the other night as they talked about being in the “second wave” of the pandemic. Seriously, somebody tells me when we got out of the first wave! Regardless, it’s obvious the challenges aren’t going away any time soon. This post out of Bob Coates’ […] Written by Bob Coates October 21, 2020October 21, 2020
Business Marketing Experiencing vs. Explaining Intro by Skip Cohen There’s so much great information available on the Internet, and Bev Walden needs to be on your radar! In her weekly “Tuesday Tidbits” email two weeks ago, she wrote about the importance of emphasizing the experience in the selling process rather than explanations of the finished products themselves. I’ve attended a […] Written by Beverly Walden October 19, 2020October 19, 2020
Business Inspiration Know How to Do Facetime Portraits? “Innovation distinguishes between a leader and a follower.” Steve Jobs I shared this a short time ago on my blog. It’s so creative and cutting-edge, more of you need to know about it. There isn’t a professional photographer on the planet who isn’t struggling with what’s become the new normal! Quarantines, social distancing, sheltering in […] Written by Skip Cohen October 14, 2020October 14, 2020
Business Inspiration Stay Clear of the Comparison Game! Intro by Skip Cohen I found this post in Chamira Young’s archives, and it’s so appropriate to what so many of you are doing. The pandemic has changed everything in business, and at a time when contact is so essential, the one place people feel consistently safe is in cyberspace. Photographers and clients are spending […] Written by Chamira Young October 5, 2020October 5, 2020
Business The Best Ways to Lose Customers – Part Two I’ve shared these a few times over the years on my own blog, but with the pandemic, you’ve got an opportunity to be more supportive of your clients and inquiries. Wandering through the Internet several years ago I came across Desk.com and a list of “Five Annoying Customer Quotes” written by Allyson Stone. Today the site […] Written by Skip Cohen September 30, 2020September 30, 2020
Business The Best Ways to Lose Customers – Part One SARCASM ALERT: This post is dedicated to those who seem to make a hobby out of losing clients and then blame the trend on everything and everybody except the face in the mirror. Hunkering down on your business: Hunkering down is all about your health and physical distancing, but there’s no reason for you to disappear. Keep […] Written by Skip Cohen September 29, 2020September 29, 2020
Business Inspiration Marketing Just Shake It off I published a big part of this post at the beginning of the year on my own blog. It was the start of the traditional “slow season,” and photographers were split down the middle – half worried about dealing with the business’s downturn and the other half wanting to kick back, relax, and start thinking […] Written by Skip Cohen September 21, 2020September 21, 2020
Business Marketing Making Time for a Non-Plan Plan Intro by Skip Cohen Sarah Petty is without question a leader in marketing education and, more important, inspiration in our industry. Everything she writes and talks about in her podcasts gets me thinking about something I could be doing better. The post below was an email to me about a recent podcast she was doing. […] Written by Sarah Petty September 14, 2020September 14, 2020
Business Marketing Five Essential Ingredients for a Photography Business Intro by Skip Cohen Robert Nowell, together with Bryan Caporicci and I have been friends for a long time. Our friendship was born out of respect for the way they both work to help the imaging community and the attention given to their own clients. There’s a new norm the pandemic has created in photography, […] Written by Robert Nowell September 2, 2020September 2, 2020
